These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark.
Singapore – Scope3 has unveiled the Scope3 Agentic Media Platform, an AI-powered solution designed to help partners create and market agentic media products that prioritise efficiency and sustainability from the ground up. The Scope3 Agentic Media Platform leverages AI to streamline the media supply...
As a result of the collaboration thus far, agencies and brands leveraging Scope3’s carbon measurement platform can now access DOOH property and format emissions data for over 1 million screens globally when planning DOOH and omnichannel campaigns.
Scope3, a sustainability platform focused on decarbonising media and advertising, has secured $25m in new funding, led by Google Ventures (GV), to extend its efforts into the rapidly growing AI sector.
Arçelik Hitachi Home Appliances, the global provider of Hitachi-branded home appliances (excluding Japan), has teamed up with Scope3 to help drive the target reduction and inform lasting changes to Arçelik Hitachi’s digital media strategy.
Mindshare, the media services company that is part of GroupM and WPP, and sustainability platform decarbonising media and advertising Scope 3 joined forces to create a bespoke emissions scorecard that helps clients understand the carbon emissions of their digital media campaigns.
Aside from the CSP development, Scope3 will also be using the GV led funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, has launched universal access to industry emissions data on their platform to increase visibility into digital advertising’s carbon emissions.
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