Singapore – The Dubs Agency, a premier digital marketing and media agency specialising in the financial sector, today announced the appointment of Jackie They as the general manager of its new Singapore office. This strategic appointment marks the expansion of The Dubs in the Asian market.
She brings a wealth of experience to The Dubs, having previously served as the senior vice president of digital marketing at Citi, content solutions consultant at LinkedIn and head of content at advertising agency BBDO.
Under her leadership, The Dubs Singapore will focus on harnessing deep financial expertise, insights, and cutting-edge technology to meet the evolving needs of the finance industry. This expansion is aligned with The Dubs’ global strategy to integrate more closely with financial markets across Asia.
Speaking on her new role, Jackie said, “The Dubs’ commitment to a data-first approach, blending content, targeted media, and performance marketing, offers a unique value proposition to the financial sector. I am excited to leverage my background and passion for digital marketing and recent advances in AI, to drive growth and deliver exceptional results for our clients.”
Jackie reports directly to Josh Frith, global managing director of The Dubs, who commented, “Jackie’s extensive experience and proven leadership in digital marketing for the financial sector make her the ideal choice to lead our Singapore office. We are confident that her innovative approach and strategic vision will greatly enhance our offerings and strengthen our presence in Asia.”
