Indonesia – Asian streaming platform iQIYI has entered a strategic partnership with Indonesia’s largest telecom provider, Telkomsel, aiming to elevate the local user experience and unlock new opportunities for advertisers in the region.
Under the agreement, the two companies will collaborate on content production, bundled service offerings, and joint marketing efforts. The partnership is expected to accelerate the availability of premium content for Indonesian viewers while offering advertisers new avenues to engage targeted audience segments.
Advertisers stand to benefit from the combination of iQIYI’s content portfolio and Telkomsel’s expansive user base. Through targeted ad campaigns, the collaboration aims to boost brand visibility and deepen audience engagement. The move also reinforces iQIYI’s ongoing relationships with key partners such as Omnicom Group, Adlink, and Mata Air, setting the stage for future innovations in advertising strategy.
As part of the content push, iQIYI will work with Telkomsel’s MAXstream platform to launch a slate of original Indonesian series. These locally produced titles are designed not only to grow iQIYI’s footprint in the country but also to serve as a platform for contextual advertising targeting engaged viewer communities.
Short-form content, particularly micro dramas, has also emerged as a driver of growth in Indonesia. Upcoming efforts will focus on localised storytelling and celebrity-led projects to appeal to younger audiences and broaden advertising possibilities.
Advertisers will be able to take advantage of customised ad formats, including product placements and interactive elements, across both local and international content on iQIYI. Telkomsel’s distribution infrastructure further enables brands to reach diverse audience segments, from general users to VIP subscribers, creating pathways for broader integrated campaigns.
The partnership was announced at a launch event featuring iQIYI International global ambassador Chen Zheyuan, highlighting the role of celebrity influence and fan engagement in driving brand connection.
iQIYI said it plans to build on this collaboration by leveraging local partnerships and content strategies to drive long-term value across the Indonesian entertainment and advertising landscape.
