Sydney, Australia – Mobile ad platform InMobi has joined independent organization Prebid.org as a technology partner member to share strategic counsel and engineering resources to key Prebid initiatives.
The mobile ad platform will join the Prebid working groups, namely Prebid Mobile, Prebid CTV-OTT Taskforce, Video Taskforce, and Identity, to ensure the Prebid community is well-prepared for the deprecation of mobile identifiers like Identifier for Advertisers (IDFA).
Prebid.org is an industry-wide initiative dedicated to promoting fair, transparent, and efficient solutions for programmatic advertising. It manages open source projects, such as Prebid.js, Prebid Mobile, and Prebid Native, among others. The organization is open to all companies who are part of the programmatic ecosystem, like publishers, buyers, exchanges, and technology providers
Tom Levesque, president of Prebid.org, commented that InMobi’s experience and influence in the mobile space will be invaluable to the Prebid.org community.
“We appreciate InMobi’s interest in Prebid.org’s mission and look forward to collaborating with them as the programmatic ecosystem evolves and matures,” said Levesque.
Meanwhile, the CEO of InMobi Abhay Singhal said that InMobi’s core values revolve around trust and transparency which is something they see in Prebid.org’s actions and they are eager to be part of.
“In just a few short years Prebid.org has built an open-source community that has added value for all sides of the digital advertising industry and improved the way we work with each other. We are excited to contribute knowledge and resources to ensure Prebid.org’s mobile initiatives are effective and widely embraced,” added Singhal.
