Mumbai, India – Local-based entertainment super-app ZEE5 has partnered with XroadMedia, a cloud- and server-based content discovery and recommendations back-end solutions for digital media, to ramp up its hyper-personalized video-on-demand (VOD) offerings and social media services.
Through the partnership, ZEE5 will be using XroadMedia’s content discovery platform Ncanto, which will help in creating multiple content discoveries, recommendations, and personalization use-cases for its users.
“ZEE5 has always believed in the power of great content and powerful technology coming together to offer the best experience to a viewer. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalization,” stated Rajneel Kumar, business head for expansion projects and head of products at ZEE5.
He added, “We have benchmarked their solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalization use-cases and I’m confident this partnership will heighten our seamless content viewing experience, a feat we take great pride in and work tirelessly to maintain.”
Furthermore, Ncanto will aid ZEE5 in creating dynamic personalization of VODbased on interests and watching behavior.
“Our partnership with ZEE5 is another major milestone in the history of XroadMedia and proves the progress we have made over the past few years. We are particularly excited to work with ZEE5 as they are using our solution to its full extent – from personalizing entire screens in the user interface via creating and managing editorial services to applying our solution across multiple content types and sources. We are very pleased with this partnership, as the application of our solution shows how important personalization is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalization even further in the future”, said XroadMedia Co-Founder and CEO Adolf Proidl.
