Pune, India – Global Music Junction, a digital entertainment platform under digital entertainment and technology company JetSynthesys, has signed an exclusive short video licensing deal with regional music player Amara Muzik to strengthen its position in the Odia market.
Through the partnership, Global Music Junction will now become the exclusive short video distribution partner for Amara Muzik’s content and expand to markets such as Telugu, Tamil, Kannada, Northeast, and Nepal territories. Additionally, Global Music Junction is poised to leverage its market leadership in Bhojpuri music to further the growth of Odia music in the country.
Rajan Navani, founder and CEO of JetSynthesys, said, “Global Music Junction was always aimed at taking music to places and we now plan to take Odia music to a larger audience. We are thrilled to associate with Amara Muzik as their exclusive short video distribution partner and accelerate not only Global Music Junction’s but also Odia music industry’s reach in the country.”
Meanwhile, Rajkumar Singh, CEO of Global Music Junction, shared that after making a strong presence in the Bhojpuri market these years, they now plan to tap the Odia audience, and they are happy that they made it possible by collaborating with Amara Muzik.
“With their presence in the industry that is backed by their owned content and strong production presence, this is a logical next step of growth. We are excited to see the growth this development leads us to,” said Singh.
Naveen Bhandari, managing director at Amara Muzik, commented that they are thrilled to collaborate with JetSynthesys and Global Music Junction through this exclusive deal, as short videos play a vital role in the promotion of regional content.
“With Amara Muzik’s deep roots in Odia, Bengali, Chattisgarhi and Gujarati markets, and GMJ’s presence therein, we believe this partnership will enable us to have a wider reach and hence tap a larger set of audience. It will not only help us with extensive reach but will also give the Odia music industry a national platform. We’re looking forward to taking this long-term partnership ahead,” said Bhandari.