Jakarta, Indonesia – Hyundai Motor Asia Pacific is uniting football fans to celebrate passion, diversity, and shared experiences across Southeast Asia together with the launch of its new ‘Driving ASEAN as One’ campaign ahead of the Hyundai Cup™ 2026.
As the region prepares for the biennial football tournament set to take place from 24th July to 26th August, Hyundai champions the idea that football can transcend borders, cultures and languages, positioning the sport as a powerful force for unity across the region’ss 11 participating markets.
Through ‘Driving ASEAN as One,’ Hyundai aims to reinforce its global “Progress for Humanity” vision while strengthening its connection with football fans throughout Southeast Asia.
Supporting the campaign is the Hyundai STARGAZER, which has been named the hero model for Hyundai Cup™ 2026 and serves as a symbol of connection, togetherness and shared journeys.
The campaign will come to life through a series of fan-focused experiences leading up to and throughout the tournament, including the ongoing Hyundai Cup™ 2026 Trophy Tour, giving supporters across the region an opportunity to engage with one of the tournament’s biggest symbols before kick-off.
Fans can also look forward to match-day stadium activations, exclusive giveaways and test-drive experiences designed to bring the campaign closer to local communities.
Building on more than 27 years of global sports partnerships, the campaign highlights Hyundai’s continued investment in football as a platform for bringing people together through shared passion and memorable experiences.
Additional country-specific activations and fan experiences are expected to be announced across ASEAN markets in the lead-up to the tournament.
