Hong Kong – Taking a distinctive approach, HSBC has partnered with dentsu GBA to launch its latest customer-centric campaign, showcasing the company’s unwavering commitment to meeting the unique needs of customers from all walks of life.
Titled ‘The HSBC Way’, the campaign highlights the essence of the bank’s dedication to its customers and the community by delivering a superior customer experience. It also expresses gratitude to employees for their invaluable contributions and the challenges they overcome.
Embodying its philosophy, “Giving our best, nothing less. This is The HSBC Way (滙豐道)”, the initiative adopts a holistic, human-centric approach. It features a series of 15-second in-the-moment videos that bring real stories to life, showcasing HSBC’s thoughtful and accessible services, made possible by the tireless efforts of their dedicated professionals.
From customising mobile banking for senior customers to enhancing fraud prevention and providing seamless international support, the campaign films highlight HSBC’s dedication to its customer-first philosophy. They demonstrate how the bank tailors its services to meet diverse needs and address real-life challenges.
Cheuk Shum, managing director and head of marketing for wealth and personal banking at HSBC Hong Kong, said, “At HSBC, our customers have always been at the heart of everything we do. As a leading brand in the banking industry achieving a positive NPS (Net Promotor Score), we understand that it’s the collective effort from everyone in HSBC, from frontline to the back office. Through ‘The HSBC Way’ campaign, we celebrate this spirit by showcasing the genuine passion of everyone involved in the business in going above and beyond, walking the extra mile every single day to ensure our customers receive the best possible banking experience and support. We give our best to our customers, nothing less. “
Meanwhile, Jeffry Gamble, chief creative officer for GBA and Hong Kong at dentsu, shared, “‘The HSBC Way’ is more than just a creative endeavour to make noise; it’s a powerful storytelling approach that captures the true essence of HSBC’s customer-centric ethos. Our approach emphasises the customers’ genuine interactions with HSBC and how that can make a difference in their lives without them even realising it.”
The campaign will be rolled out across a diverse multimedia landscape, including extensive television broadcasting, broad digital platforms, widespread social media channels, and extensive outdoor advertising.
