Havas Media Network Singapore appoints Teresa Goh to lead Havas Play unit

Singapore – Havas Media Network Singapore has appointed Teresa Goh as General Manager of its Havas Play unit, as the agency tightens its focus on culture-led marketing across Southeast Asia.

The role puts Goh in charge of shaping the next phase of Havas Play in Singapore, overseeing client partnerships, integrated campaign development, and business expansion across social, content, influencer, and performance marketing. 

Goh brings experience across marketing, communications, and digital engagement, with a track record spanning Southeast Asia. 

Since its launch, Havas Play Singapore has positioned itself as an integrated offering spanning content, influencer, partnerships, and experience-led marketing. 

Its recent work reflects that breadth: end-to-end marketing for the Singapore Tennis Open 2025, regional launches for Toyota, a creator-led campaign for Nikon across Asia-Pacific, and brand experiences such as AIA’s customised Monopoly activation.

Pankaj Nayak, CEO, Havas Media Network Singapore and President, Southeast Asia said Teresa’s appointment marks the next phase for Havas Play Singapore, noting that the agency has been steadily building an integrated, culture-led offering across sports, entertainment, and lifestyle clients.

“Teresa brings a strong combination of strategic thinking, client leadership and deep experience across the evolving digital and content landscape. As brands look for more integrated ways to engage audiences, Teresa is well positioned to lead the business forward and further strengthen our offering,” he added.

“I would also like to extend my heartfelt thanks to Kenny for his contributions to the agency. His leadership and dedication have been instrumental in shaping the growth of Havas Play in Singapore, and we wish him the very best for his future endeavours,” he further noted.

“Southeast Asia is one of the most exciting and complex marketing landscapes today. Consumers here are highly digitally sophisticated and can spot inauthenticity instantly. Brands need to connect through culture, communities and meaningful content, going beyond any single channel or format. Trust isn’t built in a single scroll; it’s built across experiences—online and offline,” Goh highlighted.

Further adding, “Havas Play’s integrated capabilities across social, content, influencer and performance marketing create powerful opportunities for more authentic and impactful engagement. I’m excited to be joining the team and building on the strong momentum of the business.”

Goh will work closely with regional leadership to further scale Havas Play’s presence in Singapore, with an emphasis on culture-led and performance-driven marketing.