Singapore – Dentsu Singapore has elevated Pankaj Nayak to now helm the Media group as its new managing director. Effective immediately, the role reports to Prakash Kamdar, CEO of dentsu Singapore and Indonesia, and Prerna Mehrotra, CEO of Media for APAC. Mehrotra, who was the most recent one to hold the MD position for Media in Singapore will now shift her focus fully towards driving dentsu’s global media strategy and delivery in APAC.

Nayak joined dentsu Singapore in 2021 as president of product strategy &
delivery of the Media Group, where he has led the enhancement of product offerings in the space of insights, commerce, experience and analytics, as well as the delivery of bespoke commercial solutions for clients. He brings with him over 20 years’ experience in marketing and media across multiple markets in Asia.

In his new role, Pankaj is responsible for dentsu Singapore’s overall media strategy in driving business growth and excellence for clients. He will also work closely alongside dentsu Singapore’s Creative and CXM service lines in driving further integration across the business to deliver its one dentsu proposition to the market. 

Kamdar commented, “I am delighted to see our media leadership further strengthened with Pankaj now helming our Singapore business as Prerna shifts full gear into steering our regional media strategy. Pankaj has contributed significantly to our media business in Singapore since joining dentsu last year, successfully boosting our product and capabilities to ensure quality delivery of services for clients, all while focusing on growing the talents at the heart of our business.”

On Mehrotra’s exit, Kamdar also said, “As one of our most client-centric leaders in APAC and a strong advocate for the wellbeing of our people, it has been an honour to have had Prerna in our Singapore Media leadership seat. With Singapore as regional hub, I am confident that Pankaj will continue to work with Prerna in reinforcing a cohesive product strategy and talent development for our Media business in Singapore and the region going forward.” 

At the beginning of 2021, Mehrotra took on the dual position of being the CEO of Media for APAC and MD of Media for Singapore.

Mehrotra commented, “Pankaj has been a critical leader of the Singapore media leadership team since he joined in 2021, having delivered excellence in product and solutions in a short period of time, aligned with dentsu’s global transformation.” 

She adds, “As a people-focus organisation, Pankaj’s eye and heart on our people makes him a stand out. He has been closely involved in talent training, development, mobility plans to grow the right talents to truly drive growth for our clients. As the media landscape in the region transforms as a constant, Pankaj is the leader we need in Singapore to take our media business to new heights and will continue to be a critical partner for me in the region.”

Meanwhile, new MD Nayak remarked, “In Singapore, we have built a strong team to deliver just that – remarkable future-proof solutions, products and capabilities that can support brand growth and business transformation journeys. I look forward to continue scaling new heights with our media team in Singapore and in synergy with our Creative and CXM teams to optimise our one dentsu solution to market.”