Singapore – Havas Media Network has launched CSA, its technology, data, and analytics consultancy arm in Southeast Asia (SEA). As part of the launch, the media experience agency has appointed James McNeely as head of CSA in SEA.
In his new role, McNeely is set to spearhead CSA’s growth, strengthening its capabilities and offerings in the region. He brings over 13 years of expertise in data, analytics, and martech.
CSA’s launch in SEA aims to serve its clients better in the region, providing data-driven solutions and technology. Its services include digital and proprietary tools, and strategic insights across its CSA Tech, Science, and Consult offerings.
Having been launched in 2023, CSA has expanded to 20 markets, including the Middle East, Australia, China, and India.
Rana Barua, group CEO at Havas India, SEA & North Asia, said, “Our strategic growth in this region is driven by a bold ambition—to build a future-facing network anchored in strong, differentiated capabilities. With Southeast Asia’s immense potential, CSA’s unique mix of global expertise and local insight puts us in a stronger position to help brands navigate complexity, seize new opportunities, and create lasting impact.”
Pankaj Nayak, CEO of Havas Media Network Singapore and president – SEA at Havas Media, commented, “With data and technology increasingly shaping business transformation, CSA empowers us to reimagine how we use data and technology — not just as tools, but as catalysts for meaningful brand growth. I’m excited to partner with James to shape solutions that are agile, insight-led, and built for the future in this high-potential region.”
McNeely said, “I’m excited to lead the growth of CSA across Southeast Asia and support our clients in leveraging the full potential of their data and tech assets. In the months ahead, my focus will be on strengthening local capabilities and partnering closely with businesses to deliver smarter, data-led outcomes that drive measurable impact.”
