Singapore – Gushcloud International has announced the acquisition of the multi-channel network (MCN) assets of Wizdeo, one of Europe’s largest and longest-running YouTube-certified creator networks. The multi-million dollar deal marks a major step in Gushcloud’s strategy to strengthen its presence across Asia, Europe, and North America, and to position itself as a leading “Creator First” platform in the global creator economy.
Wizdeo’s network includes over 500 creators and generates around 700 million monthly views. The acquisition will see more than 150 top-performing YouTube channels added to Gushcloud’s global roster, significantly boosting its creator base and reach.
“This deal strengthens our ability to operate at the next level of the creator economy – moving from influencer marketing to a structured media and licensing business,” said Althea Lim, Gushcloud group CEO and co-founder. “With proprietary data, campaign tools, and cross-market licensing, we can better serve both creators and brand partners.”
As part of the acquisition, Gushcloud gains YouTube Direct Sales rights across new European markets, granting access to YouTube’s premium Reserved Media inventory. This inventory delivers fixed CPM (cost-per-thousand impressions) campaigns in brand-safe environments, providing advertisers with predictable and measurable results.
The integration will also leverage Gushcloud’s proprietary AI-powered platform, Bankeble, which enables scalable monetisation for creators and offers streamlined campaign management for brands. The company says this creates a more sustainable revenue model for its talent while delivering greater accountability and ROI for advertisers.
Marc Valentin, co-founder and CEO of Wizdeo, welcomed the acquisition, saying, “We’re excited for our MCN to become part of Gushcloud’s global ecosystem. Together, we’ll be able to offer creators and brands a broader range of opportunities, leading to more dynamic and creative campaigns.”
The deal is also part of Gushcloud’s broader investment in monetisation infrastructure, which includes its $10 million Creator Venture Program. The initiative provides funding, legal, tax, and strategic support to help creators scale their content, license intellectual property, and develop sustainable businesses.
For creators and talent managers, the move promises access to premium YouTube inventory, higher earning potential, faster payouts via Bankeble’s earnings system, and entry into Gushcloud’s global brand deal pipeline. Meanwhile, brands and agencies gain direct access to curated, brand-safe creator content, guaranteed ad placements with fixed CPM pricing, and advanced campaign analytics.
The acquisition comes as YouTube maintains its dominant position as Asia’s leading video platform, with 92% video penetration across key markets. At the same time, APAC ad spending on influencer-led and short-form video is projected to grow by over 15% year-on-year, underscoring the rising demand for scalable, high-performing creator content.
Lim said the deal represents an investment in long-term, sustainable revenue growth. “This is about building the infrastructure that bridges the gap between content and commerce—helping creators grow their income, while giving brands the structure, scale, and accountability they need to succeed in today’s digital media landscape.”
