Australia – Google Australia has launched a new brand campaign in partnership with R/GA, highlighting the role of artificial intelligence (AI) in healthcare. The campaign features two short films that explore how Google AI is helping improve the detection of diabetic eye disease and the effectiveness of hearing devices.
The campaign, directed by Sanjay De Silva of DIVISION, is part of Google’s creative platform, ‘More’s Possible’. It focuses on how researchers, doctors, and scientists are using AI to address health challenges.
The first film, ‘The Sidelines’, follows a doctor in regional Australia using Google’s AI model for diabetic retinopathy screening, which helps detect early signs of the disease. The second, ‘The Dining Table’, shows how researchers are using Google AI to develop technology that makes it easier for people with hearing loss to distinguish voices in noisy environments.
The work ties into Google’s broader $1 billion Digital Future Initiative, which supports Australian researchers and institutions in areas such as healthcare and environmental conservation. Current collaborations include projects with Cochlear, Macquarie University Hearing, The Shepherd Centre, and NextSense, as well as environmental projects that use AI to monitor threatened species and endangered ecosystems.
AI was also used in the production process, with Google’s generative AI tools applied to visualisation, background creation, and post-production. The films feature actors with lived experience of diabetes and hearing loss.
“Whether it’s improving the effectiveness of hearing aids or helping prevent diabetic vision loss, this campaign demonstrates that more’s possible when medical researchers join forces with Google AI,” said Suzana Ristevski, chief marketing officer for Google Australia and New Zealand. “Thanks to local partners, this groundbreaking work is taking place in Australia right now.”
Meanwhile, Rachel Blacklaws, creative director, Australia, at R/GA, commented, “These are stories of possibility made tangible. They show what happens when emerging technology meets the passion and vision of researchers and medical professionals.”
Director Sanjay De Silva added, “We wanted to create films that had a subtle, cinematic, and emotionally grounded tone that felt like we were dropped into the middle of these very real settings. It’s not about the technology, it’s about the people, and the possibilities it unlocks.”
The campaign launched nationally on 7 September across broadcast, BVOD, YouTube, digital audio, out-of-home, SVOD, display, and selected print. It will also extend through a partnership with The Voice, which aims to broaden the reach of the brand’s hearing initiative.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)