London, United Kingdom – WPP has officially announced a new brand identity for its global media company GroupM, which will be now called WPP Media. The new offering, connected by WPP Open, unites media, data and production capabilities to deliver creative personalisation at scale for advertisers.
Backed by an annual £300 million investment and partnerships with leading AI firms, WPP Media enables clients to manage all aspects of their marketing — from owned and earned to shared and paid media — within a single, streamlined system.
WPP Media also incorporates advanced connected commerce tools and cutting-edge measurement and analytics features to help brands optimise performance and customer engagement.
The launch is part of WPP’s broader commitment to workforce development, with increased investment in learning and career programs designed to equip employees with the skills needed to lead marketing and media strategies in an AI-driven landscape.
Brian Lesser, CEO of WPP Media, said, “Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything.”
He added, “By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create.”
Meanwhile, Mark Read, CEO of WPP, commented, “We believe that WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions.”
Today’s announcement comes as WPP launches a new cross-channel B2B campaign targeting business leaders and senior marketing decision-makers. The campaign showcases WPP’s AI credentials, its integrated proposition, and the advanced capabilities of WPP Open.
