Singapore – Golin, a global public relations agency under the Interpublic Group, has announced the promotion of Shouvik Prasanna Mukherjee to executive vice president for global creative innovation, effective immediately.
In his new role, Mukherjee will spearhead the development of innovative products and proprietary solutions designed to drive growth for clients, the agency, and the broader industry. He will focus on enhancing the agency’s offerings by advancing cutting-edge solutions, products, and services tailored to the needs of its client portfolio.
Since joining Golin in 2011, Mukherjee has held various creative leadership roles, most recently overseeing APAC-wide creative efforts for major clients like Allianz, Disney+, Harley-Davidson, Hyatt, McDonald’s, and Uber. He is also known for driving successful innovations within the agency’s global network, including the ‘Executive Impact Matrix’ and AI Incubator ‘SPARK’.
Mukherjee’s appointment coincides with his ongoing role as Golin APAC’s chief creative officer. He will also continue to lead the agency’s Creative Intelligence Unit, a division of data analytics pioneers and creative visionaries who blend analytics and measurement expertise with cutting-edge creative and content strategies.
Speaking on his appointment, Mukherjee said, “I’m excited to bring the Asian perspective to Golin’s global portfolio and influence clients at scale. Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin’s innovation council, we are committed to delivering solutions that will shape the future of our client business.”
Mukherjee will report to Darren Burns, president of APAC, and will also collaborate with Ginger Porter, global chief client officer and chair of the Innovation Council.
Burns shared, “Expanding Shouvik’s contribution to Golin globally comes so naturally, building off the consecutive successes he has spearheaded. Shouvik’s appointment in this role, based out of Asia, underlines Golin’s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying.”
Porter added, “I’m beyond excited to work closely with Shouvik in his new position as we inspire, design, and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market. We need to stay ahead of culture,, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us and our clients frontfooted on that journey.”
