Singapore – Mobile network provider giga! is turning every letter ‘e’ into a scannable code through the augmented reality (AR) campaign for its new 5G eSIM launch. Through the filter called ‘giga E-xplorer,’ created by Grey Singapore, everyday objects with the letter ‘e’ are turned intro interactive portals.
The AR filter, accessible through giga!’s website and social media channels, uses smartphone cameras to recognise any letter ‘e’ in the environment. When scanned, they lead to prizes and promo codes related to giga!’s new 5G eSIM plans.
The approach aligns with giga!’s brand “feel good” philosophy by making the launch experience interactive. It also provides fun prizes such as Eighty-Eight Eggs, Exciting Evening at Dua Lipa’s Concert, and Enticing Eighty-Eight Pearl bubble tea.
Beyond the campaign, giga!’s new 5G eSIM plans offer nationwide 5G coverage, fast download and upload speeds, seamless streaming, and ultra-low latency.
For frequent travelers, giga! has also included free monthly roaming data in popular destinations like Malaysia, Indonesia, Thailand, South Korea, and India.
“Launching anything into the crowded telco space is a challenge. At giga, we love rising to that challenge, not just with award-winning customer service but by entertaining people and making them feel good. The giga E-xplorer is such fun; you can scan anything from cereal boxes, number plates, or even ‘e’ shaped plant stems and stand to win one of out excellently engineered emotive prizes,” Peter Callaghan, creative director at Grey Singapore, said.
