Germany-based home brand Häfele relives legacy in new ‘Let’s Reimagine’ campaign

Mumbai, India – Germany-based home solutions brand, Häfele, has launched its new ‘Let’s Reimagine’ campaign, aimed at strengthening the brand recall amongst its reach.

This new byline enables the brand to urge the customers to reimagine their homes with the blend of innovation and convenience and choose from the endless options from Hafele’s many product ranges – for creating or recreating their perfect homes.

The campaign, which was conceptualised and executed with Indian independent full-service marketing agency IdeateLabs, was launched in two phases. The first phase highlighted Häfele’s almost a century-old legacy, history, and milestones achieved globally and two decades of its existence in India. Meanwhile, the second phase consists of twenty-two ad films urging the customers to reimagine their homes with the highest quality of interior solutions.

Ashwini Vyas, IdeateLabs’ senior creative director, shared that the entire team aimed at streamlining the brand communication by linking all the future creatives and collaterals with the key message. 

“Our strengthened association with Häfele of over four years now has helped us understand what today’s consumers are looking for and how Häfele is a cut above the competition offering the best-in-class solutions. With the Let’s Reimagine campaign, we have successfully reached out to a wider customer base with the brand message,” said Vyas.

The campaign is available across Häfele’s digital platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn, as well as on the brand website, with ‘Let’s Reimagine’ being incorporated as the brand trademark.