Marketing Featured South Asia

IdeateLabs bags digital marketing mandate of White Oak Capital Management

Mumbai, India – Independent full-service digital marketing agency IdeateLabs has won the digital marketing mandate of White Oak Capital Management, an investment management and advisory company.

The agency will be responsible for managing the creative communication duties, social media strategy and management, content creation, media promotions and SEO.

Vrutika Dawda, director at IdeateLabs, said, “We will plan and execute the go-to-market strategy to launch the brand and its offerings for the retail investor on a Pan India scale. We will be using a two-pronged approach of brand building and tactical communication to achieve the business objectives effectively. The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy of astute investment management.”

Meanwhile, Prateek Pant, chief business officer at White Oak Capital Management, commented, “We are embarking on a journey of reaching out to the retail investor across the country and wanted to partner with an agency with expertise in the industry & understanding of the digital ecosystem. IdeateLabs well understood our vision and the strategy presented by the team aligned well with our objectives. We are hopeful that it will be a successful association, and new milestones will be set together.”

Marketing Featured South Asia

Germany-based home brand Häfele relives legacy in new ‘Let’s Reimagine’ campaign

Mumbai, India – Germany-based home solutions brand, Häfele, has launched its new ‘Let’s Reimagine’ campaign, aimed at strengthening the brand recall amongst its reach.

This new byline enables the brand to urge the customers to reimagine their homes with the blend of innovation and convenience and choose from the endless options from Hafele’s many product ranges – for creating or recreating their perfect homes.

The campaign, which was conceptualised and executed with Indian independent full-service marketing agency IdeateLabs, was launched in two phases. The first phase highlighted Häfele’s almost a century-old legacy, history, and milestones achieved globally and two decades of its existence in India. Meanwhile, the second phase consists of twenty-two ad films urging the customers to reimagine their homes with the highest quality of interior solutions.

Ashwini Vyas, IdeateLabs’ senior creative director, shared that the entire team aimed at streamlining the brand communication by linking all the future creatives and collaterals with the key message. 

“Our strengthened association with Häfele of over four years now has helped us understand what today’s consumers are looking for and how Häfele is a cut above the competition offering the best-in-class solutions. With the Let’s Reimagine campaign, we have successfully reached out to a wider customer base with the brand message,” said Vyas.

The campaign is available across Häfele’s digital platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn, as well as on the brand website, with ‘Let’s Reimagine’ being incorporated as the brand trademark.

Platforms Featured South Asia

IdeateLabs the agency behind latest Planet Marathi OTT launch

Mumbai, India – Local-based full-on independent marketing company IdeateLabs has successfully aided the launch of its latest projects: a new over-the-top (OTT) service Planet Marathi OTT, the first OTT service catered to the Marathi-speaking people in India.

IdeateLabs, India’s leading independent full-service marketing company, aided the launch of Planet Marathi OTT, the world’s first Marathi OTT, earlier last week, in an event inaugurated by Madhuri Dixit Nene, a well-known Indian actress.

Renowned artists from the Marathi entertainment industry like Amruta Khanvilkar, Sonalee Kulkarni, Siddharth Jadhav and others actively participated. 

The OTT launch was complete with logo to the #MadhuriAaliMaheri launch campaign, to the print and other mainline media campaigns, the digital and social campaigns, the press engagement, the audience interaction, the influencer and content strategy.

“Ideate has been a great partner from the early stages, and we are glad to have them on board to take our brand to Marathi audiences worldwide. Well-thought-out and carefully actioned, the attention to detail and nuances brought forth emotions from Madhuri as well as all the celebrities attending the launch. We believe the wide variety of content on the platform will be appealing to the Marathi as well as the non-Marathi audiences across India and the globe,” said Akshay Bardapurkar, head and founder at Planet Marathi OTT.

Planet Marathi OTT has a rich blend of Marathi content such as movies, talk shows, concerts, karaoke, and its planned original web series.

Meanwhile, Vrutika Dawda, director at IdeateLabs, commented that the agency had a delightful experience in conceptualizing Planet Marathi OTT, noting that the regional content industry is booming and expanding its foothold in the global markets, to which the Planet Marathi OTT launch is a true testimony.

“Great content is readily consumed and helps make a story universal. The channel will allow India’s diverse culture to be enjoyed globally. We are looking forward to introducing extensive content offerings from the Planet Marathi stables and building conversations for the channel,” Dawda stated.