As an influential force in Southeast Asia’s digital landscape, Malaysia is reshaping retail and e-commerce with cutting-edge technologies and data-centric approaches. As consumers seek personalised experiences, frictionless payment options, and integrated omnichannel journeys, businesses need to embrace automation, advanced analytics, and collaborative marketing strategies to maintain a competitive edge.
Moreover, Malaysia’s growing digital-savvy population and strong mobile penetration are accelerating the shift toward online shopping and social commerce. To capitalise on this trend, retailers must invest in agile supply chains, robust cybersecurity measures, and engaging digital content that builds trust and loyalty.
In response to these trends, MARKETECH APAC recently concluded its Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025 conference, held on 17 July 2025 at Sheraton Petaling Jaya.
The conference, part of the publication’s Retail & E-Commerce Innovation Marketing & Tech Summit series, aimed at uniting industry leaders, marketing experts, and tech innovators in exploring the latest trends, strategies, and technologies driving the evolution of retail and e-commerce in the region.
For the morning part of the conference, the sessions focused on customer engagement, social commerce, and performance marketing–ranging from the true potential of loyalty programmes to determining how much personalisation is too much in digital commerce.
Leading the conversations during the morning part included:
- Ashutosh Kaushik, Regional Head of E-Commerce at ADA
- Low Ngai Yuen, Chief Merchandise & Marketing Officer at AEON
- Sharon Choe, Head of Digital Marketing at Baskin-Robbins Malaysia & Singapore
- Siew Lai Wong, Chief Marketing Officer at BIG CARiNG Group
- Olga Kolesnik, Head of Marketing Strategy at Bosch Power Tools
- Fabian Khaw, Regional Head of Digital Marketing at Domino’s Pizza Enterprise Limited
- Amy Su Yen Lim, Regional Head of Digital and E-Commerce – Asia at Ego Pharmaceuticals
- Kai Xin Lee, Managing Director at Meetsocial
- Shashankh Bhatt, Country Head – Malaysia at Netcore Cloud
- Sreeratha Govindasamy, Head of Customer Care at Philip Morris Malaysia
- Hafiz Murat, Head of Product Development at S Ecosystem (M) Sdn Bhd
- Cecilia Lee, Former Head of Marketing at Tohtonku
Meanwhile, for the afternoon part of the conference, the sessions focused on customer experience and partnership marketing, ranging from decoding ‘omnishoppers’ as the new wave of consumers today, transforming retail using ‘retailtainment’, among others.
Leading the conversations during the afternoon included:
- Sachin Suresh, Business Head – Southeast Asia at Babyshop
- Dania Kamalul, Head of Marketing at Bayu Somerset
- Lee Byung Jun, Vice President of Business Development at BeLive Technology
- Yens Yenkai, Managing Director at DreamsKingdoms
- Azry Rasyeqa Rafflee, Former Group Head of Customer Experience at FashionValet
- Christopher Greenough, General Manager at GrowthOps Malaysia
- Nicole Lim, Head of e-Commerce and Group Head of Digital Advertising – SEA at HABIB Group
- Cindy Eliza Vaz, Chief Digital Officer at IPG Mediabrands
- Fariz Yusof, Head of CRM at L’Oréal
- Winnie Chen, Head, Chief Executive Officer at Omnicom Media Group Malaysia
- Jason Yong, CEO & Founder at Unicom Marketing
The event also featured roundtable discussions, which allowed attendees to connect with industry peers, share valuable insights, and explore key retail & e-commerce topics shaping the future of the industr,y including customer engagement, customer experience, data & analytics, artificial intelligence, omnichannel marketing, performance marketing, retail marketing, e-commerce platforms, and mobile commerce.
- Jaslene Tung, Regional Director at Unicom Marketing (Customer Engagement)
- Arshant Nair, Head of Digital Analytics and Performance Marketing at Maxis (Customer Experience)
- Ashutosh Kaushik, Regional Head of E-Commerce at ADA (Data & Analytics)
- Kai Xin Lee, Managing Director at Meetsocial (Artificial Intelligence)
- Stanley Chan, Regional VP of Sales at Omnichat (Omnichannel Marketing)
- Elvin Woon, Head of Marketing at AA Pharmacy Healthcare Sdn Bhd (Performance Marketing)
- Carrie Chew, Branding, Marketing & Communication Director at Mahkota Medical Centre (Retail Marketing)
- Shashankh Bhatt, Country Head – Malaysia at Netcore Cloud (E-Commerce Platforms)
- Byung Jun Lee (Jun), Head of Business Development at BeLive Technology (Mobile Commerce)
- Karl Baldry, Senior Enterprise Account Director, APAC at Telesign (Omnichannel Marketing)
- Izuan Izham, Head of Digital at QSR Brands (M) Holdings Bhd (E-Commerce Platforms)
- Emir Buxton, Head of MarTech at Pos Malaysia Berhad (Data & Analytics)
- Aliza Carmona, Regional Journalist at MARKETECH APAC (Customer Experience)
The Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025 conference was made possible by sponsors Unicom Marketing, Netcore Cloud, Meetsocial, and Telesign; as well as event partners ADA, BeLive Technology, DreamsKingdoms, and Omnichat.
A total of 181 delegates attended the event, representing brands such as 7-Eleven (M) Sdn Bhd, Acson Malaysia Sales & Service Sdn Bhd, Avaland Berhad, CARSOME, CIMB, Century X Malaysia Sdn Bhd, Cycle & Carriage Malaysia, Decorous Motion Sdn Bhd, FrieslandCampina, Guardian Malaysia, Mahkota Medical Centre, Media Prima Berhad, Mydin Malaysia, Nestle Regional Service Center, Pestle & Mortar Clothing, PETRONAS Lubricants International, Philips Malaysia Sdn Bhd, Royal Selangor, Spritzer Chuan Sin, Telekom Malaysia, and ZALORA Group.
The conference is first of a two-part conference series, with the second one–the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025–happening on August 12, 2025 at Shangri-La The Fort, Manila.
For sponsorship opportunities, please contact our sales team at [email protected].
For speaker opportunities, contact Kathleen Murata at [email protected], and Rosalie Cruz for registrations at [email protected].
