Singapore – Advertising agency Forsman & Bodenfors in Singapore has appointed Deborah Abraham, former director of communications at creative agency TBWA\ Group Singapore, to be its new director of PR strategy and communications.
Abrahan is a former journalist turned communications professional with over 20 years of experience in the APAC, where she has played a key role in securing high-profile visibility for both agency and clients. Aside from her previous role in TBWA\ Singapore, Abraham has also worked as the regional communications director at creative firm BBH Asia Pacific.
The integrated role will see Abraham as an active strategic PR counsel across both the agency’s internal communications and client work.
Commenting on her appointment, Abraham said, “Forsman & Bodenfors appreciation of an integrated PR approach to creative communications is critical to the cultural and business impact we’d like to make, and to be able to fully utilize my potential here is the best opportunity I could ask for.”
Susanna Fagring, Forsman & Bodenfors’ CEO for Singapore, noted that a fundamental understanding of the power of PR and how to start conversations in society is part of Forsman & Bodenfors’ core offering and an intimate part of our creative process.
“Deborah’s solid experience and reputation in this market make her a fantastic addition to our team,” said Fagring.