Singapore – Formula 1 is scoring yet another partnership, this time with Disney as it will bring Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe. Said partnership will begin in 2026.
The new relationship is created by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.
It is worth noting that Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.
Emily Prazer, chief commercial officer at Formula 1, said, “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.”
She added, “It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Meanwhile, Tasia Filippatos, Disney Consumer Products President, commented, “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
It is worth noting that this is one of many partnerships Formula 1 have formed, which included brands and companies such as PwC, Barilla, LVMH, LEGO, and KitKat.
