India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation.
As part of the campaign, the courtyard at Nexus Select Citywalk was transformed into a large-scale live canvas, where artists used a giant stylus installation to create real-time doodles—demonstrating the stylus’s function beyond the confines of a screen.
With the mall being one of the busiest in the country, the activation naturally drew attention. Shoppers paused to watch the unfolding artwork, took photos and videos, and shared their reactions online, allowing the campaign to gain traction beyond the physical space and generate organic visibility across digital platforms.
The activation was also supported by a follow-up newspaper jacket, encouraging readers to engage with the stylus feature themselves and extending the campaign’s presence across traditional media.
Raghav Bagai, co-founder at SW Network, commented, “We believe creative ideas should solve real business needs. In this case, highlighting the stylus, quite literally, made the brand stand out and got people to sit up and take notice of an otherwise cluttered category. Mission accomplished.”
Shubham Chawla, director – Youthbeat at SW Network, added, “What looked like a simple doodle on the floor was actually the result of 12 hours of relentless effort and planning. But that’s the thing with good ideas; they often appear effortless, but making them real takes a whole lot of hard work behind the scenes.”
