Singapore – FleishmanHillard has appointed Thomas Skelton as the new regional lead for its research and analytics practice, TRUE Global Intelligence (TGI), overseeing operations across the Asia Pacific region.
Based in Singapore, Skelton will lead the growth and operations of TGI in APAC, driving the agency’s expanding research and analytics capabilities to deliver actionable, data-driven insights and solutions for clients throughout the region.
Skelton brings extensive experience from consultancy and in-house roles across the UK, China, and Singapore, with a strong track record in developing data-driven strategies for both global and local organisations in APAC. Before joining FleishmanHillard, he led the APAC Consultancy Practice at TEAM LEWIS, overseeing research and analytics across six markets. Previously, he was senior manager of communications strategy, APAC, at Cision.
In his new role, Skelton will report to Joanne Wong, APAC president and senior partner at FleishmanHillard.
“Tom’s deep understanding of the region and proven expertise in research and analytics will be invaluable to the team as we continue to elevate the impact of our TGI offering and better serve clients in APAC. His appointment is also a testament to our strategic focus on embedding data and intelligence in every aspect of our work, seamlessly blending data, communication expertise, and creative brilliance to create outcomes that truly matter to our clients’ businesses,” Wong said.
She continued, “Our clients are navigating an increasingly complex business ecosystem, requiring communications to be more bespoke and outcome driven than ever before, which is only possible with the power of data. As we work to elevate our unique position as the communications advisor who can deliver both intelligence-informed strategy and impactful execution in 2025, Tom’s leadership and the entire TGI team will play a key role in driving this vision forward.”
FleishmanHillard’s TGI practice provides key insights into clients’ stakeholders, competitive landscapes, and outcomes, helping create meaningful audience connections to drive success. Powered by the OPRG Data Stack, the practice offers a range of consulting services across key APAC markets, including Singapore, Hong Kong, Japan, South Korea, and India.
Marjorie Benzkofer, global lead of TGI, said, “Data and analytics are at the heart of our global strategy to drive value and innovation for clients worldwide. Tom’s leadership will be instrumental in further integrating these capabilities into our APAC operations, equipping our teams to deliver transformative, market-specific solutions. We’re excited to welcome him to the TGI team and leverage his unique experiences and insights from the APAC perspective, which is increasingly vital to our clients and business globally.”
