Jakarta, Indonesia – Coffe chain startup Flash Coffee is doubling down its expansion to the Indonesian market despite the startup’s recent exits in the region, including in Singapore. It has also welcomed Jakob Angele, the former CEO at foodpanda, to the role of executive chairman and will operationally support the growth of Flash Coffee by leveraging his extensive expertise in F&B and the online food delivery industry.
According to Flash Coffee, it has increased its revenue per store by over 50% since early 2024 and reached operational profitability thanks to its new menu. As of this writing, Flash Coffee operates 67 stores in Indonesia and is progressing with further expansion across the market.
David Brunier, founder and CEO of Flash Coffee, said, “We have been excited about Indonesia and its potential since we opened our very first Flash Coffee store in Jakarta in January 2020. Thanks to the support of our loyal customer base and our strategic refocus on Indonesia as the group’s most mature market, we are now expanding our footprint in the country, with plans to add many new stores to our portfolio within the next 12 months. We’re just getting started.”
Each new store is designed to offer a unique coffee experience, featuring Flash Coffee’s signature drinks like Seasalt Palm Sugar Latte or Whipped Strawberry Matcha, user-friendly digital ordering on its proprietary app, and its new larger store concept with welcoming sit-and-stay design encouraging customers to stay and socialise.
Meanwhile, Angele–who also serves as a venture partner at White Star Capital–commented on his appointment, “We’re extremely pleased to see the recent changes and our hyper-focus on Indonesia to translate into tangible business success. I am very excited about what the future will hold for Flash Coffee. Indonesia is one of the most exciting and vibrant coffee markets worldwide. Flash Coffee is uniquely positioned to serve its growing demand for high-quality coffee.”
