Singapore – FairPrice Group (FPG) has teamed up with the Health Promotion Board (HPB) to introduce a new initiative that offers Singaporeans a more seamless way to earn rewards for making healthier purchases.
As part of this collaboration, FPG has integrated its mobile app with HPB’s Healthy 365 app, enabling customers to automatically earn Healthpoints when purchasing healthier groceries and meals through the FPG app—eliminating the need to scan QR codes.
Through this partnership, customers who link their accounts and pay using the FPG app can accumulate HPB Healthpoints when purchasing Healthier Choice Symbol (HCS) groceries at FairPrice supermarkets and online, Unity pharmacies, as well as Healthier Dining Programme (HDP) endorsed food and beverages at Kopitiam food courts. These Healthpoints are earned in addition to the Linkpoints customers already collect for most purchases.
Customers can redeem these accumulated HPB Healthpoints for FairPrice, transport, or food vouchers. For instance, 750 Healthpoints can be exchanged for a $5 FairPrice voucher, enough to purchase a bottle of lower-sodium soy sauce and a loaf of wholemeal bread.
Vipul Chawla, group CEO of FairPrice Group, stated that HPB’s efforts to promote healthy living through the Healthy 365 app align with FPG’s broader commitment to making healthier choices more accessible and environmentally friendly for customers.
“Our hectic lifestyles coupled with responsibilities like work or school can make it easy for health and nutrition to become an afterthought. Initiatives like HPB’s Healthy 365 app remind us how important it is to take control of our health and wellness journeys, and as the nation’s largest retailer, we are energised to work with HPB to leverage our network of over 570 touch points across the island to help reward Singaporeans when they make healthier choices in their daily lives,” Chawla explained.
This enhancement reflects FPG’s continued commitment to rewarding customers for making healthier food choices. It also marks the latest expansion of FPG’s omni-channel ecosystem, furthering its mission to enhance the app’s capabilities and deliver greater accessibility and convenience to users.
