Australia – Envato, the online community for digital creative assets and templates, has launched a new visual brand identity, signalling a strategic transformation following its acquisition by Shutterstock.
Envato’s new brand identity features a refreshed look, an updated logo, and a redesigned website. Beyond a mere visual update, this rebrand represents a strategic transformation, poised to redefine Envato’s creative presence and enhance the overall product experience.
The rebrand involved extensive collaboration between Envato’s in-house creative teams and contributors from within the community. The new logo captures the essence of Envato and its creative spirit, incorporating the ‘Creative Spark’—a symbol of dynamism and energy—and the ‘Dynamic Dot,’ representing each individual’s unique contribution.
Speaking on the new logo, Arlyn Panopio, head of brand and creative at Envato, explained, “We had several designers sketching out logo directions over many rounds to craft our perfect mark. We wanted our logo to stand the test of time, and finding a design that felt current yet timeless was an iterative process of striking the right balance.”
Additionally, Envato adopted a brighter and bolder colour palette to reinvigorate the brand, infusing its visual identity with fresh, vibrant energy. The brand also revamped its sonic branding to better reflect its dynamic spirit.
Hichame Assi, CEO of Envato, said, “Bold, vibrant, and reflective of Envato’s spirit, this rebrand symbolises our evolution and unwavering commitment to supporting creatives. We’re excited to continue empowering our creative community and hope the refreshed Envato will inspire them to make their mark on the world.”
As part of the rebrand, Envato has also launched a new website featuring a modernised UI and enhanced UX. The revamped site offers a seamless creative journey, from sparking ideas to discovering the perfect assets.
Meanwhile, it will keep the same creative subscription but introduce a new toolkit to help users produce high-quality designs.
Envato’s rebrand marks a pivotal moment in its growth, coinciding with the recent completion of its acquisition by Shutterstock. This timing is symbolic, representing both a fresh start and a significant milestone in the brand’s ongoing evolution.
Noelle Kim, chief marketing officer at Envato, said, “Those who’ve been part of our journey know how much heart and passion exists in the creative community we have cultivated. We wanted to evolve our brand to capture the feeling we hope to evoke in our community every time they interact with our brand and product: a sense of energy and a drive to do things differently. And we collaborated with our platform contributors Milos Mitrovic for the logo design and K. Sparks for our sonic branding to bring this to life.”
