MarketingFeaturedSoutheast Asia

Dentsu Commerce launches in Singapore

Shaina Teope - November 5, 2020

Singapore – Dentsu International has launched Dentsu Commerce in Singapore to deliver to brands an integrated end-to-end commerce solutions, which is said to be specially crafted to bring unique consumer experiences.

The launch comes as the communications network recently bagged a number of commerce wins such as for Singapore-based fintech startup Hoolah, and Dentsu’s interactive agency Isobar’s extended partnership with electric brand Panasonic. 

Dentsu Commerce brings together its best-in-class commerce capabilities from across the network in Singapore, as well as globally through its cross-functional ‘Teaming Platforms,’ and will be amplified by Dentsu’s strong global partnerships in technology, media, and e-commerce. 

Through its ‘Total Commerce’ framework, Dentsu Commerce will make available to brands Dentsu’s years of experience in delivering customer data and intelligence, commerce strategy and consulting, last-mile optimized creative and content, and world-class technology development and integration.

Dentsu Singapore CEO Prakash Kamdar believes the move from an offline to an online economy has accelerated much faster than anyone expected, where brands will need to rapidly transform to adapt to changes. 

“Dentsu’s commerce capabilities run deep as we harvest from our years of investments in commerce capabilities, and experience in helping brands of all sizes enhance commerce experiences for its customers from the top of the funnel to the last mile. What we are bringing to the table with Dentsu Commerce is the best of our people and the breadth of our commerce capabilities into one joined-up team in Singapore,” said Kantar.

Dentsu shared the focus areas of its ‘Total Commerce’ approach:

  • Commerce Intelligence: Discover and define commerce strategy with market intelligence
  • Commerce Transformation: Developing solutions to optimize commerce experiences
  • Commerce Excellence: Deploying superior commerce performance and measurable ROI Transformation and Excellence

Meanwhile, Dentsu also laid out the different areas that Dentsu Commerce’s end-to-end offering aims to boost for brands:

  • Desirability (Brand equity)
  • Availability (Distribution strategy)
  • Findability (Position Optimisation)
  • Buyability (Content Effectiveness)
  • Repeatability (Purchase Experience)

Brands in Singapore can also tap on a number of the firm’s proprietary products and solutions:

  • Total Commerce Analytics
  • B2B Commerce Transformation
  • Commerce Intelligence
  • 020 Commerce Framework
  • eCommerce Enablement
  • Loyalty & Customer Lifetime Value Optimisation
  • Dentsu Tracking
  • Fast Track Commerce
  • Symphony Product Merchandising
  • Marketplace Consulting
  • eRetail & Performance Activation
  • Marketplace Optimisation

The Singaporean arm will be led by Guillaume Legond, client director & commerce lead for media group; Vivekanand Salunke, regional strategy partner; and Anil Dabhi, project director of Isobar Commerce.

In a joint statement, they said, “Having celebrated many successful commerce journeys for our partners, commerce is not new to us. What does set us apart with Dentsu Commerce is our ability to deliver fully-integrated solutions for true end-to-end management of the commerce roadmap. Our promise is for a frictionless commerce journey that will support product excellence and ultimately, real business performances.”