In a competitive digital landscape, martech solutions such as automation, data analytics, and customer relationship management (CRM) systems allow brands to deliver personalised experiences at scale, streamline operations, and make data-driven decisions. This helps brands not only increase efficiency but also foster deeper connections with their audience by delivering the right message at the right time. Ultimately, martech empowers brands to stay agile, innovate, and remain competitive in a rapidly evolving market.
To recognise such innovations making a difference to the marketing scene in APAC, MARKETECH APAC is excited to announce the finalists for its inaugural Marketing Technology Awards 2024, and marks the first time the publication has launched an awards ceremony recognising marketing technology platforms and their campaigns in the region.
How the judging process rolled out
For the publication’s first awards show dedicated to martech platforms, it ensured that the scoring and guidelines guaranteed comprehensive coverage for the submissions, allowing it to highlight specific specialisations within the marketing technology realm.
The judging criteria for the awards were as follows:
- Brand Collaboration Categories: Results (50%), Tech Implementation (30%), Tech Selection Process (10%), Objective (10%)
- Martech Categories: Case Studies (45%), Innovation (30%), Tech Capabilities (25%)
- Industry Leaders Categories: Business Contributions (40%), Leadership (40%), Case Studies (20%)
- Teams Categories: Team Performance (40%), Team Culture (30%), Business Innovation (30%)
With this in mind, the judging process was handled by a roster of 20 judges who are marketing leaders representing various industries across Asia-Pacific. The heads of jury include:
- Neha Bhasin, regional director of marketing and communication at ZALORA (Brand Collaboration Categories)
- Jason Huan, chief marketing officer at Endowus (MarTech Categories)
- Jyane Quek, global head, marketing strategy for consumers, private and business banking at Standard Chartered Bank (Industry Leaders and Team Categories)
For those categories with only 1 or 2 finalists, the trophy to be awarded will be determined based on the scores received after judging, provided the entries meet the average scores of Bronze, Silver, or Gold winners from contested categories.
For the ‘MarTech Category’, Netcore Cloud dominated the finalist list with 13 entries making the cut, followed by Quantcast with 8, as well as Rewardz and SEMRush tying with 4 nominations.
On the ‘Brand Collaboration Category’, Danone Indonesia led with five entries reaching the finals, while Fedex and Avida Land each secured three finalist spots. Over at the agency side, Eyden Indonesia, Mindshare, and VML each had three entries that made the cut, followed by Leverate Group with two entries advancing to the finals.
In terms of countries where the finalists originated, Singapore dominated with 24 nominations, followed by India (16), and the Philippines (11). In total, the entries came from eight markets across Asia-Pacific including Hong Kong, Indonesia, Australia, Malaysia, and China.
Joven Barcenas, founder and CEO of MARKETECH APAC, said, “To the finalists of our inaugural ‘Marketing Technology Awards 2024’, your innovative use of martech exemplifies the cutting-edge strategies shaping the future of marketing. We are proud to celebrate your achievements and showcase the best practices that are driving success across the industry. Through your inspiring work, we aim to motivate other marketers in the region to embrace innovation, push boundaries, and elevate their marketing efforts to new heights. We look forward to revealing the winners of this first ‘Marketing Technology Awards’.”
Click here to view the full list of the finalists.
To book seats for our gala event for the awards on 28 November 2024 in Aloft Novena Singapore, register here. The deadline for booking tables for the event will be on 25 October.
