Allison Chew, the head of PR, Brand, and Marketing at AIA Singapore, is recognised at MARKETECH APAC’s Empowered Women Awards 2023 as one of our ‘Empowered Women in Marketing’.

Since 2020, Allison has been spearheading the PR, Brand, and Marketing department of AIA Singapore, a leading life insurer in Singapore. Her rich professional background combines experience from both the client and agency sides – giving her a holistic understanding of the PR, brand, and marketing spectrum. Allison has led the marketing teams of some of the biggest corporations in Singapore, such as Singtel. Meanwhile, on the agency side, she has previously worked at acclaimed international agencies, Dentsu and McCann Worldgroup.

Developing brand campaigns with a heart

AIA Singapore’s brand promise is enabling people to live ‘Healthier, Longer, Better Lives’. Beyond the brand and communications objective of its marketing campaigns to remain top-of-mind amongst consumers, Allison has developed innovative initiatives to engage Singaporeans with genuine social advocacy in mind.

One of her notable achievements is scaling up the brand’s corporate social responsibility (CSR) initiatives by launching creative and impactful campaigns, resulting in business growth, increased engagement, and loyalty. Recognising the potential to strengthen AIA’s commitment to social responsibility, Allison launched the AIA Better Lives Fund in 2021, strategically consolidating the company’s diverse CSR initiatives into a unified entity.

One such remarkable initiative under AIA Better Lives Fund was the ‘Grant-A-Wish’ campaign. Leveraging the popularity of football in Singapore, Allison led her team in partnering with Tottenham Hotspur Football Club (Spurs) players by auctioning their match-worn shirts and exclusive merchandise and featuring them in a social challenge – The AIA Header Challenge – on Instagram and TikTok. These activities generated over 3.6 million engagements across Facebook and Instagram and raised about S$100,000.

Amongst other significant campaigns under her helm was the launch of the AIA Green Pledge of S$5 million in 2021 to the National Parks Board’s (NParks) registered charity, Garden City Fund. This initiative would see the planting of 16,666 trees in Singapore’s parks and nature reserves over five years, making AIA’s contribution towards more green spaces across the city to the OneMillionTrees movement and Garden City Fund’s Plant-A-Tree programme the largest by an organisation to date.

Nurturing consumers’ passions

One of the challenges of marketing a brand within the insurance space is making such a complex industry understandable and relatable to customers.

Under Allison’s leadership, AIA Singapore was able to embrace its inherent brand character while remaining adaptable to consumers’ needs. Allison led the team by ensuring their ears were kept on the ground, constantly listening to consumers’ needs and passions. With Singaporeans being fervent football fans, Allison identified the opportunity to leverage AIA’s football assets given its global principal partnership with Tottenham Hotspur Football Club, building stronger relationships and positive associations between the brand and its customers and community.

By leveraging football, Allison spearheaded the development of engaging campaigns and experiences that allowed the audience to connect with AIA on a more relatable level, which is fundamental in forging brand affinity and positive reputation building. These campaigns established a compelling and dynamic brand image that also differentiated AIA from its competitors. Allison’s leadership and strategic thinking have played a pivotal role in positioning AIA as a forward-thinking insurer that leverages sports to connect with audiences.

With this strategy, Allison launched a series of CSR initiatives with football as their theme, under the wider AIA Better Lives Fund umbrella. Aside from the ‘Grant A Wish’ campaign, Allison also elevated AIA Singapore’s flagship fundraising initiative, ‘AIA Better Lives Charity Golf and Dinner” in September 2022, by inviting Teddy Sheringham, a Spurs legend, to participate in a breakfast session with the media followed by the golf tournament and charity dinner event.

In a similar vein, Allison leveraged AIA’s partnership with Tottenham Hotspur Football Club with the support of its International Development Coaches in the AIA Kids’ Football Clinics, which encouraged children and their families to live healthier, more active lives. Through its partnership with Spurs, AIA Singapore was able to use sports as an anchor – which correlates to its Healthier, Longer, Better Lives brand promise. This contributed to the AIA Better Lives Fund, administered by the Community Chest, which aims to create greater access to opportunities for education, growth, and development of its beneficiaries. This has highlighted AIA Singapore’s authenticity as a brand that is committed to promoting healthy living and doing good for the wider community.

An empathetic and empowered leader

Allison leads by genuine empathy, treating her team members as individuals with unique talents and invaluable perspectives. Her leadership is guided by mentorship, paving the way for her team to achieve success on a professional and personal level.

Under her guidance, the team thrived in an environment where they are engaged and empowered to do their best. As a result, her team members have grown to be recognised as experts in their fields. By leading with empathy and purpose, Allison is a mentor and a friend to her team. She has made a lasting impact not only on the people who have personally worked with her, but also on the company as a whole.

“As a woman leader at AIA Singapore, I’m inspired by our diversity-focused culture and my fellow female colleagues, who always strive for excellence, and are never afraid to speak up,” remarked Allison.

Check out who else made it to the Empowered Women Awards 2023 Winners’ list.

Jennifer Lee, the beverage marketing lead of PepsiCo in Malaysia, is named as one of the winners of the ‘Empowered Women in Marketing’. The award-giving initiative, MARKETECH APAC’s Empowered Women Awards 2023, is an inaugural effort by the digital media for women leaders in the industry. 

Jennifer’s stint with PepsiCo Malaysia started with her joining the team in 2019 as a marketing manager. Soon enough, her leadership is elevated to become the company’s beverage marketing lead, a position she’s held for three years now. 

Fusing creative prowess with business intelligence like a true marketing leader 

To have the country’s marketing health of an iconic beverage firm like PepsiCo on your shoulders is already a feat in itself; furthermore, being an inspiring success only speaks volumes about the leadership that has been demonstrated. 

There is so much to be shared about Lee’s accomplishments as the company’s beverage marketing head, but what is worth noting are the brand campaigns she’s previously led that beefed up not just the firm’s brands’ marketing performance but their soft metrics – brand awareness and customer loyalty. 

One would be the brand-building campaign for Tropicana Twister. Lee pulled the stops in relevant consumer and market insights in order to achieve success for the brand through the said campaign. According to the company, the said campaign resulted in a share gain of 3.1% and a remarkable 23% increase in volume uplift compared to the previous year in the Juice category.

Meanwhile, Lee was also the driving force behind the Pepsi Blackout Hour campaign, which utilized gyroscope technology and consumer insights to drive consumption of cola with meals.

A blend of empowering autonomy and supportive guidance 

In a team that inevitably demands cross-functional responsibility, a leader of marketing is given a challenge to continually engage and support team members. Jennifer, at the helm, honours both the value of allowing staff to exercise autonomy, at the same time, giving support that would drive the team to invest efforts in the right direction. 

At the heart of Jennifer’s leadership approach is having a clear and compelling strategic vision for her team and the company. In achieving business objectives, she makes sure to foster a collaborative and inclusive work environment where team members feel valued, heard, and encouraged to contribute their ideas and perspectives. 

Whilst setting clear performance expectations and holding team members accountable for their outcomes Jennifer never fails to recognise contributions and growth and to celebrate the success of her team. 

Leading the charge in diversity & inclusion beyond marketing 

Beyond being a strong advocate for gender diversity and inclusion in the workplace, this is also something Jennifer actively promotes and supports outside the corporate environment. 

As a passion area, Jennifer personally pursues motorcycling and acted as a marshal for bike trips. Similarly a male-dominated area, her empowered leadership and outlook in meaningful endeavours gave way to inspiring more women to take action and grab the lead – with no holds barred. 

Within her bread and butter at the beverage firm, meanwhile, Jennifer has implemented policies and practices that promoted gender equality. These are equal pay, flexible work arrangements, and mentorship programs, which have fostered a culture of inclusivity for women in the workplace.

As she moves forward, Jennifer believes in consistently creating opportunities for women to succeed in male-dominated fields. She comments, “I believe that promoting diversity and inclusivity is not just a moral imperative, but also a business imperative that drives innovation and growth.” 

Check out who else made it to Empowered Women Awards 2023 Winners’ list.

Jessica Faye Tan, the head of marketing at Moneymax, has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023.

Tan has been with Moneymax for over three years, starting off as a campaign manager in 2019. She slowly went up the ranks, starting from heading the company’s campaigns, growth, and later on in marketing. Prior to joining Moneymax, she also had experience working for companies such as PurpleClick and Divergent Media.

Being at the forefront of pivoting brand focus

As startups navigate an economically challenging environment, most companies have shifted focus to growing profits instead of revenue. The same is the case for Moneymax, who is one of the largest financial service marketplaces in the Philippines.

For Tan, in order to grow the company’s profitability, they shifted to implementing campaigns as well as fostering and facilitating seamless internal collaboration and synergies. This resulted in more Filipinos getting approved for a banking product as well as aiding them by providing them with financial literacy content and advice. 

Moreover, under Tan’s leadership, Moneymax has become the third contributing market for digital finance company portfolio MoneyHero Group, to which Moneymax is part of.

A journey of an emphatic leader through encouragement and empowerment

Tan joined Moneymax in 2019 where she first spearheaded the planning and execution of Moneymax’s reward campaigns. And she did not stop there: she also helped in filling the gaps and holes in the company’s business operations to ensure the success of every campaign. These include creating all the processes required from the ground up, planning and forecasting, implementation, gift procurement and fulfilment, and even customer servicing. 

She was then promoted to various roles in just a span of two years within the company and continues to rapidly upskill herself to be able to manage and guide her growing team and scope.

Lastly, she prides herself on being an empathic leader who encourages learning and growth within her team and fosters a culture that is psychologically safe. She also makes sure to spend a lot of time teaching and training her team members to be capable, independent managers.

Maintaining leadership alignment amidst restructuring

Moneymax went through a major restructuring in 2022, pushing Tan to manage the company’s presence in the Philippines. Its local business also underwent restructuring to ensure all departments and stakeholders are aligned, especially with the refocus to maximise profit.

With this restructuring in mind, Tan also exerted additional efforts in ensuring that new processes are identified and set in place to ensure that the entire market is working towards the same goal and direction.

Moreover, she also restructured the marketing team, setting it up for scale. During the restructuring, no resignations were rendered as the new setup also took into consideration existing members’ strengths and career progression. 

Lastly, new quality standards and targets were set coupled with streamlined processes to ensure that the team can deliver maximum output without sacrificing quality of work. 

“Empowered women ignite brilliance, uplift their team, and together conquer every challenge, painting the canvas of success with unity and determination,” she said.

Check out who else made it to Empowered Women Awards 2023 Winners’ list.

Joanne Lim, the head of marketing at Virgin Active Singapore, has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023

Lim started out at Virgin Active Singapore back in 2013 as the marketing manager for the company in Singapore before being promoted to the role of head of marketing in 2015. She exited the company for the meantime in 2018 to serve as the head of portfolio marketing at Mercatus up until February 2021. She then returned to Virgin Active Singapore, retaining her role as head of marketing.

Championing marketing strategies for the holistic health and wellness scene

As one of the industries that were hugely affected by the pandemic, Lim believed that beyond the economic restraints of the health and wellness industry during a pandemic, working at one’s pace to achieve holistic health and wellness is possible to slowly revive the business.

She helped spearhead the launch of SkyPark Yoga in partnership with Marina Bay Sands in 2021, featuring a series of classes with varying intensities conducted by Virgin Active trainers on the Sands SkyPark.

Lim was also integral in the launch of the ‘BreakAway’ wellness retreat in 2022. This campaign focused on having guests being fully immersed in Virgin Active Singapore’s wide selection of activities. Following the success of the ‘BreakAway’ launch, the company is currently in talks with Sofitel to make it a permanent package in its hotel guest experience.

Lastly, Lim’s ethos to revive the health and wellness scene comes full circle in its ‘Reformer Pilates Programme’. With this initiative, the company aims to reinforce its commitment to providing the highest quality in training, coaching, and class experience across various types of guests, whether they are newcomers or experienced ones.

Strengthening brand partnerships through creative and strategic leadership

For Lim, being a leader is all about knowing where to get creative inspiration from, as well as being on-hand with the initiatives the company is doing. As a leader whose strength relies on brand partnerships, being able to be proactive in work allows her to better understand the strengths and weaknesses of the business.

Moreover, her strategic leadership involves looking at the bigger picture of the business in order to come up with strategic ways to work in both the micro and macro environment.

She further adds that while she started out as being prescriptive in terms of how things should be done, she later on adopted a wider approach to leadership. This means delegating, trusting, and nurturing her team members to deliver their personal and business objectives.

Lastly, she also describes her leadership style centred around persuasion through creative means, as well as understanding the individual needs of her employees to steer them to be aligned with the organisation’s goals.

Equal opportunities for everyone: the hallmark of a diverse workforce

According to Lim, she never believed in the concept that the voice of a man or woman should be different. For her, despite being in a male-dominated field, she continues to candidly share her views, as well as taking the time to encourage her team members and circle of influence to express themselves in a professional yet genuine manner.

Interestingly, she also runs her own F&B business outside of the corporate role. She believes that men and women should be empowered to dream, follow their passion and work collaboratively with their partners and stakeholders to deliver that together.

“Dreams, ideas, passions and abilities should have a voice but not a voice differentiation. Being a “man or woman”, should never be the subject matter, rather, the subject should be the one that matters,” she said.

Check out who else made it to Empowered Women Awards 2023 Winners’ list.

Nattarach Pongpipattnakul, a senior marketing manager at Tyson APAC, has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023

In her role at Tyson, Pongpipattnakul takes care of the company’s branded portfolio, which was launched in Thailand and Singapore in October 2021. She also held previous marketing roles at BRAND’s Suntory, Associated British Foods, Pepsi Cola, and Unilever.

Putting brand proposition at the heart of leadership

Aside from strengthening Tyson’s branded portfolio in Thailand and Singapore, Pongpipattnakul has been integral in launching the brand in the Malaysian market in August 2022. This was marked through the ‘One Bite’ brand proposition, aimed at offering high-quality chicken products to the local market.

The success of Tyson’s brand launch in the aforementioned markets have been possible through some of her marketing efforts, including rapid awareness establishment through TV spot buy, digital media, impactful out-of-home billboard in prime areas; consideration and engagement through KOLs, PR, and disrupt creative drops in local context; as well as driving conversion through massive sampling with trial promotion.

Following these strategies, the company’s awareness has reached almost 70% of the target audience and has helped Tyson establish its extensive strong footprint in retail business beyond B2B.

Making collaborations work through high commitment

For Pongpipatnakul, her leadership is driven by Tyson’s 5C behaviours, namely Caring, Candor, Creativity, Collaboration, and Commitment.

According to her, she executes her leadership with the end result of a project being the starter of conversation. With this in mind, this helps to inspire every business partner to work collaboratively towards the same goal with high commitment.

Moreover, she adds that in order for collaboration to be successful in her leadership stint, she first sets as an example to the team. This, in turn, helps make the dream work attitude and vibes work out with both internal and external parties.

Demonstrating equality to give greater opportunities to team members

Outside of her leadership in improving Tyson’s brand vision and strategy, Pongpipanatkul also focuses on executing a different type of leadership within making sure that her team is able to build their capabilities.

True to Tyson’s vision of being a people-first company, she said that capabilities should not just be only based on functional marketing skills, but also attitude and behaviours in order to build an ideal and competitive space for both team members and external parties.

Moreover, she notes that with women marketers seen more than male in the industry, this status quo allows them to have a real demonstration of women empowerment outstandingly. This includes thinking differently, challenging opportunities, and taking the appropriate risks.

Check out who else made it to Empowered Women Awards 2023 Winners’ list.

Insider’s Katie Nguyen, who serves as the company’s senior regional marketing manager for Vietnam, Thailand, Indonesia, and Philippines; has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023.

Nguyen has been with Insider for over two years, with her roles revolving around strategic marketing endeavours for the company. She was also a marketing leader for software development company fram^ and the co-founder of smart lifestyle app OKGO.

Leadership defined through brand exposure and client satisfaction

To strengthen the company’s offering in certain markets in Southeast Asia, Nguyen has been heavily involved in some of the company’s efforts to help build their brand in the region. These range from brand recognition campaigns to content series that feature senior executives across various industries.

Some of these initiatives Nguyen spearheaded include the ‘Reshape On Tour’ campaign which highlighted Insider’s creative solutions, as well as the ‘CxO Beyond the Title’ content series, which used insights from interviewed executives to angle the company as a respected industry leader and useful resource in the corporate world.

With these initiatives, Nguyen has used these critical contributions to help Insider cement its place as a leading B2B unicorn company in the region. Moreover, it has helped the company to expand its services and continue providing clients with unmatched business value over time.

Setting by example through accountability, empowerment, and innovation

Nguyen describes her leadership style in the three aforementioned pillars. For her, this allows her to give her team members autonomy in their work, therefore promoting a culture of innovation and excellency.

Moreover, she adds that as part of her empowered leadership, she makes sure that there is a responsibility to identify and capitalize on each team member’s individual qualities in order to assist them realise their maximum potential.

She also understands the value of young professionals in the industry, hence she makes sure that she works with her team to continually work to increase their collective knowledge and expertise in their field.

Giving back to fellow female industry leaders

Outside of her leadership role, Nguyen is actively involved in various initiatives to give back to the growing community of female industry leaders. These include close-knit gatherings for female industry leaders to share valuable insights; as well as mentoring young and aspiring women in overcoming the obstacles presented by the field and achieving their objectives by sharing their experiences and views.

A key example of said women-focused leadership events is the ‘Insider Growth Maker Club’ in Vietnam, which has helped in improving the marketing skills of 300 marketers by increasing their sector knowledge and competence. 

For her, if women can have the tools and resources they need to succeed, they can create a more diverse and inclusive sector that benefits everyone.

“Women are the heart and soul of any successful team.” It is critical to provide them with the necessary tools, resources, and opportunity to succeed in the job and beyond,” she said.

Check out who else made it to Empowered Women Awards 2023 Winners’ list.

Vianne Cai, head of Marketing Solutions of LinkedIn China, has bagged an award as one of MARKETECH APAC’s ‘Empowered Women in Marketing’. Empowered Women Awards 2023 is MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry. 

Vianne has been heading marketing solutions for LinkedIn China since 2015. Prior to this, the marketing leader held various leadership positions at Hachette Filipacchi MediaHachette and Google. In addition to her corporate roster, she also co-founded and served as the GM of CharmClick for North China. 

Building LinkedIn’s Marketing Solutions in China from the ground up

The Marketing Solutions business of LinkedIn in China was inaugurated in 2014, and it was the year after that Vianne would join the team. Needless to say, Vianne’s role as head of the marketing solutions drove some of the pioneer initiatives and key developments of the offering of the platform in the market. 

Come 2022, LinkedIn would pivot into a strategic realignment which would bolster the company’s aim to grow its overseas business, making it of greater importance to the China market. However, this proved to be a much more significant challenge as such a period was still plagued by economic headwinds brought by the pandemic. 

Through Vianne’s help, the marketing solutions business still achieved its 100% growth target for the year. Under her leadership, LinkedIn China has established a dedicated content team to focus on client needs, the first and only such team that LinkedIn has worldwide. Vianne also led her team to create the Content Consulting & Creative Service program, which not only provides strategic consulting and training services to

clients, but also provides SMEs with convenient services and customised advantages through automated tools.

The B2B marketing leader 

Being at the helm of LinkedIn’s B2B solutions in marketing, Vianne is an expert in understanding the marketing pain points of B2B companies and turning these into noteworthy solutions. As a former entrepreneur, she truly embodies a growth mindset where she recognises the importance of being consistently on ones’ toes to spot potential lucrative opportunities to help the business be brought to new heights.  

She was at the forefront of building a channel ecosystem for LinkedIn China’s Marketing Solutions from scratch, helping the company in the market to establish B2B global digital marketing that is ahead of the curve, enabling continuous growth momentum to the business.

In order to empower, Chinese clients with more targeted insights, Vianne worked with

the Boston Consulting Group to launch the ‘2022 China B2B Going-Global Marketing White Paper’ which provides a systematic summary of the marketing pain points that export-focused Chinese companies face from both theoretical and practical perspectives. The paper integrated LinkedIn China’s R&D resources to promote content creation tools and dashboards suitable for the Chinese market.

Using her leadership influence for the greater good

Through her role and affiliation with LinkedIn, Vianne leverages her platform to impart positive influence not just in hitting business objectives but in promoting and establishing empowerment and inclusivity. 

Vianne Cai has long been concerned and worked to help disadvantaged groups. She participated in the ‘Donate your time’ program launched by LinkedIn as a mentor to help college students and newcomers to the workplace to better cope with challenges and start their career journey. She also participates in LinkedIn’s EnableIn program, through which she is able to contribute value by helping people with disabilities to live and work.

As a successful female leader, Vianne believes that true success is not only about achieving oneself, but also using one’s expertise and opportunities to improve and grow others into becoming individuals that are empowered to use their talents and resources to help bring solutions to consumers and alleviate their pain points. 

“Take a step forward to achieve a better self, and take a step back to be more accommodating and tolerant,” remarked Vianne. 

Check out who else made it to Empowered Women Awards 2023 Winners’ list.

Ayaan Mohamud, the Regional Vice President for Marketing at Asia-Pacific at impact.com, has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023

Prior to joining impact.com, Mohamud was previously with online advertising company Sizmek before it was acquired by Amazon. During her stint at her previous company, she was able to establish the company’s APAC marketing function from scratch, spanning employees across SEA, China, Japan, and Australia.

Leading regional awareness of the partnership economy

Mohamud has been instrumental in expanding impact.com’s presence in the region through the implementation of agile and innovative marketing strategies and programs. Some of these strategies include hosting multiple industry events across APAC, securing customer testimonials and written case studies, as well as scoring dynamic collaborations with e-commerce brands and media agencies.

It is also worth noting that under her leadership, impact.com’s marketing drove a large chunk of the company’s revenue for 2022.

Blending visionary leadership with strategic thinking

Effective and results-driven: these are two of the key characteristics of Mohamud’s leadership since she joined the company in 2019. Aside from being involved in the critical role of hiring new marketing team members in the region, she has also strengthened her partnerships with industry bodies and shared her diverse thought leadership insights across various trade publications. 

Mohamud has helped strengthen the company’s relationship with industry bodies and led industry standards as part of the IAB Affiliate & Partnership Council. She was also involved in several of impact.com’s marketing initiatives during the lockdown. With these milestones in mind, she was then elevated to the current role of regional vice president of marketing for Asia-Pacific in 2022.

Her leadership, therefore, can be echoed by the phrase “getting great work done”, evident in her rapid role expansion and milestones in under 4 years.

Extending expertise to the wider industry and to aspiring women leaders

Outside of her larger leadership role, she is greatly involved in sharing awareness on performance marketing to wider industry circles, as well as showing her staunch support for social impact charity works. Moreover, she has also donned the mentorship hat and helped empower students to identify the skills they need to become future leaders and map out their future career paths.

She constantly upskills herself and has racked up multiple licenses and certifications in affiliate marketing and the partnerships industry, as well as being actively involved in being an industry voice for martech-related events.

Check out who else made it to Empowered Women Awards 2023 Winners’ list.

Danielle Eleazar-Ocampo, head of marketing for new verticals at foodpanda Philippines, is named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women 2023 Awards. 

Danielle joined the PH leg of foodpanda in April 2022. Prior to this, she’s been at the helm of the marketing business of top FMCG companies in the market such as Del Monte Philippines and Republic Biscuit Corporation.

Spearheading campaigns beyond the groceries value proposition

As the head of marketing for new verticals at the pink panda-led platform, Danielle is responsible for managing and strengthening the growth of the marketing business of its offerings — other than the flagship on-demand food delivery. However, due to Danielle’s dedication and foresight, marketing campaigns under her leadership inevitably created ripples of growth that benefitted the whole platform. 

Needless to say, when it comes to her main remit in boosting the business of the grocery service, Danielle helped the platform achieve huge success that effectively communicated foodpanda as more than just for food delivery but also an excellent option for grocery shopping.

Embodying the principles of servant leadership 

At the heart of Danielle’s leadership approach is servant leadership where the needs of her team members take precedence – their interests and well-being always put as top priority. 

She combines this principle with an attitude that has a ‘bias for action’ and one that carries a growth mindset – all of which have been proven instrumental in driving the team’s success. 

Danielle honours the value of embodying an entrepreneurial outlook where she does not sit back and await things to transpire but has been consistently on the lookout for new opportunities to grow the business and improve the team’s performance. 

With this, she puts forth strides that will direct the team on continuous growth. Ultimately, she believes that personal development is just as important as business development because it’s the former that would propel an idea and strategy into concrete business solutions.

Preparing marketing leaders of Tomorrow 

When Danielle isn’t activating her creative and strategic juices to meet Filipinos’ needs for on-demand delivery, she puts her academe hat and stands in front of young marketing aspirants as a marketing lecturer to lend her knowledge and expertise and build the leaders of tomorrow. 

She teaches at one of the top universities in the country, Ateneo de Manila University, where she imparts her know-how in the field of marketing with the aim to mould students into multifaceted individuals that will be ready to weather the challenges of the competitive marketing industry. 

As an empowered woman leader herself, it is through this role that she helps lift aspiring marketers up and strengthen their confidence, particularly women, to pursue their passions and not let any limitations keep them from reaching new heights. 

“I have learned that servant leadership, through the simple act of listening to different voices, opinions, and perspectives, give back tenfold to the business” shared Danielle. “I strive to continue this and to keep learning from everyone around me where, while I am lucky to be surrounded by equally strong women, I want to cultivate a culture of inclusivity and support where all team members, regardless of gender, feel empowered to contribute their best work.”

Check out who else made it to Empowered Women Awards 2023 Winners’ list.