Singapore – Ellerton & Co. has marked its 10th anniversary with the launch of a new specialist division, the Ellerton Creative Studio, as it expands its full-service capabilities across the region.
The company said the new creative arm will bolster its visual storytelling offerings and complement its strategic communications and advisory services. The launch follows a year of expansion in which the agency established or strengthened teams across the Philippines, Indonesia, Malaysia and Thailand, alongside new operations in India and Japan. These add to its existing bases in Singapore and Vietnam.
The agency reported significant growth over the past 12 months, including new mandates from global and regional brands across sectors such as technology, financial services, construction, consumer apps, travel and tourism, aviation, startups and energy.
A key win for the year was its appointment as PR partner for Ethiopian Airlines in Singapore and Australia–New Zealand, supporting the carrier’s efforts to expand its visibility and connectivity in the Asia-Pacific region.
Founder and director Oliver Ellerton said the agency’s decade-long journey reflects its commitment to service and steady growth. “When I started Ellerton & Co. in 2015, I didn’t have all the answers, but I knew I wanted to create something better. My background in hospitality, especially my time with The Ritz-Carlton, taught me the value of unyielding commitment to service. Their motto, ‘Ladies and Gentlemen serving Ladies and Gentlemen,’ is something that deeply influences how we approach our work,” he said.
He added, “At Ellerton & Co., our focus on emotional intelligence, empathy, and integrity has allowed us to grow from a one-man band to a team of over 20 plus consultants, serving some of the most cutting-edge companies in the world. As we look ahead to 2026, we’re ready for even bigger things – with further expansion and exciting new client partners. While many things will change, one thing will remain the same: our relentless commitment to our clients and the principles that have guided us since day one.”
The company said its regional expansion is aimed at supporting brands operating across “Greater Southeast Asia”, with more than 90% of its clients now engaging the agency for multi-market mandates. Ellerton & Co. said its footprint across India, Japan and key Southeast Asian markets forms a “communications corridor” designed to help brands navigate the region’s cultural and regulatory differences.
Prayaank Gupta, executive director at Ellerton & Co., said this shift reflects broader client behaviour. “Over the past few years, our clients have stopped thinking in terms of single markets, which is reflected in their priorities and budgets. They are thinking in terms of Greater Southeast Asia. That means the Middle East, South and East Asia are no longer ‘nice-to-have’ outposts, but essential parts of a truly regional growth strategy. By building on-the-ground teams and a unified communications corridor across these markets, we’re able to move faster for our clients, navigate local nuance, and execute campaigns that feel native rather than ‘parachuted in’. This expansion is about giving ambitious brands one integrated partner that can tell their story consistently from Jakarta to Tokyo and from Manila to Mumbai.”
The newly launched Ellerton Creative Studio will focus on integrating visual and narrative storytelling across channels. Its remit includes branding and identity work, multimedia production, digital design, strategy, and advanced copywriting.
“The Ellerton Creative Studio is engineered to operate differently than traditional content houses or marketing agencies. Our model emphasises integrated skill sets across creative, content, and digital disciplines, ensuring a unified approach from strategy through execution,” said Parel Tran, lead designer at Ellerton & Co.
“Every brand touchpoint from a giant billboard to a conference booth, or even a simple infographic or a Zoom background on a video call – needs to be rigorously on brand. That commitment to visual precision is what we deliver on behalf of our client partners,” Tran added.
The agency said centralising these capabilities is intended to close the gap between PR strategy and creative execution, supporting clients as they scale their brand presence across Southeast Asia and beyond.
