Singapore – Ethiopian Airlines has named Ellerton & Co. as its public relations agency of record for Singapore, Australia, and New Zealand.
The appointment will see the Southeast Asia-based PR and marketing agency manage communications aimed at promoting the airline’s brand and values across the three markets. Ellerton & Co. has teams in Singapore, Indonesia, the Philippines, Malaysia, Vietnam, and Thailand, and works with clients in finance, technology, startups, venture capital, corporate sustainability, hospitality, and travel.
“These are the stories that define us,” said Engineer Telila Deressa Gutema, regional manager at Ethiopian Airlines. “Our planes may carry passengers across continents, but it’s our people who carry their hopes and dreams. That spirit of care defines who we are – from helping a family in crisis to welcoming pets in the cabin. As Ethiopia opens up and its economy accelerates, there’s a growing world of opportunity for both business and leisure. We’re investing in our fleet and our people to meet that demand – and we can’t wait to share the spirit of Ethiopian hospitality with more travellers from Singapore, Australia, and New Zealand.”
The airline, a member of Star Alliance, operates one of the youngest fleets in the world, including Boeing 787 Dreamliners and Airbus A350s. It has been named “Best Airline in Africa” by Skytrax for eight consecutive years and has initiatives in sustainable aviation, including the use of sustainable aviation fuel and plans for electric air taxis.
Oliver Ellerton, founder of Ellerton & Co., said: “Ethiopia is a country that many in Africa don’t know much about, but it’s unforgettable once you do. It’s the birthplace of coffee, home to ancient churches carved into rock, and the cradle of humankind. And the food, I’ve had injera in Yemen, the U.S., London, and Ethiopia itself, it’s always been a joy. People across Asia-Pacific will love it. Our job is to tell these stories, to bring out the warmth and soul of both the airline and the country it represents.”
Addis Ababa serves as a strategic gateway to Africa, while Singapore remains a key hub in Asia. The new partnership is positioned to strengthen cultural and travel connections between the two regions.
Ethiopian Airlines joins Ellerton & Co.’s hospitality and travel roster, which also includes EHL Hospitality Business School, Andermatt Swiss Alps, and Smiling Gecko Cambodia.
