Tag: creative studio

Singapore – Programmatic media partner MiQ has announced the launch of its new suite of programmatic creative solutions, which will deliver multi-screen campaign assets catering the Southeast Asian market.

The creative studio, while based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation for the SEA market as a whole, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.

Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and repurposing them for multi-screen, omnichannel activation. 

In addition, services within the creative studio include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.

Marcus D’Souza, managing director for SEA at MiQ, said that they have seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results. He added that they hope that their suite of solutions will help them achieve these objectives of results-driven creatives.

“As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behavior for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients,” D’Souza said.

MiQ’s creative studio allows advertisers to display creative needs across its programmatic solutions of ‘Performance’, ‘Time and Place’, and ‘High Impact Branding’. 

For ‘Performance’, MiQ offers formats that have proven high engagement rates such as social boost, chatbots and games. ‘Time and Place’ formats take mobile location data feeds for store or GPS locator features alongside MiQ’s ‘High Impact Branding’ suite of stories, carousels and interactive videos.

David Whiteley, head of product and analytics at MiQ, commented, “We have built out a creative studio to meet the growing demands of our clients and have specialized teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”

Singapore – Sneakers and apparel marketplace Ox Street has announced the launch of its Asia-focused experimental creative studio ‘OX Street Labs’, which will act as an incubator for up and coming Asian artists to co-create limited edition designs that are inspired by the region’s culture. 

OX Street Labs will work with a selected group of SouthEast Asian designers who are radically changing the narrative for fashion-forward Asian consumers, and will give Asian artists a voice and platform to share their designs. The studio will spearhead regional Asian collaborations, made by local designers from Bangkok to Manila. 

“From the very beginning, our intention with Ox Street was to champion Southeast Asia as the future centerpoint of culture, and disrupt the global fashion marketplace. Southeast Asia is underrepresented in the global creative sphere, and with Ox Street Labs we continue to forge a path to more global recognition of local street cultures,” said Gijs Verheijke, founder and CEO of Ox Street.

The creative studio’s launch comes in response to the opportunity of showcasing unique brand collaborations against well-known Western apparel collections such as The Ben & Jerry Dunks Nike and Off White as well as recently the MSCHF x Satan Nike Air Max.

“Local artists and creative concepts from this region don’t always get the recognition they deserve. Ox Street Labs means we can help Asian designers build their artistic platform faster,” Verheijke added.

First edition Ox Street Labs 2021 releases include the Sheng Shiong x Nike Dunk SB, the NDP x Air Jordan 1 ‘No. 4 Camo’, and the Songkran x Nike Dunk High. These limited editions are one of ones, and can be commissioned with Ox Street Labs.

Ox Street has recently expanded its Southeast Asia presence, notably in the Philippines and Malaysia last February this year.

New Delhi, India – The Indian arm of digital production company MediaMonks, through a new partnership with video game company Epic Games, has sought in investing for a new office in New Delhi, India, which will help to attract new talents for the company.

The envisioned new office will be a new 8000 square feet studio, with three smaller studios featuring state of the art equipment and facilities to allow COVID-safe shoots. The studio will also have features including a full sensor camera, live tracking devices, and LED Panels for filmmaking with Unreal Engine, Epic Games’ developed game engine.

“We are planning to be at the forefront of the APAC region for high-end shoots as well as shoots using Unreal Engine,” said Robert Godinho, managing partner at MediaMonks.

Through Unreal Engine, MediaMonks’ artists can digitally swap out assets, change backgrounds, color schemes instantaneously creating multiple versions of the same product in a revolutionary turnaround time, without needing to shoot the physical assets. 

According to Tim Dillon, SVP for growth at MediaMonks, the game engine utilization is in response to the increased demand from their clients and partners to explore innovative solutions that enable real-time interactive 3D production using technology like Unreal Engine.

“As our pipeline expands globally, we’re upskilling and scaling our teams around the world to meet client demand in this rapidly expanding category, from product virtualization to virtual production,” Dillon stated.

In line with MediaMonks’ promise of harnessing the power of data and technology to fuel and inform creative content, the global team is reinventing the use of this gaming software to bring real-time filmmaking, visual effects, previsualization, virtual production, and CG animation together. 

Godinho also stated that part of their utilization of the Unreal Engine from Epic Games’ grant is its implementation across clients for the consumer packaged goods (CPG) industry.

“The aim is to take these learnings and apply them to an end-to-end product shoot for a real product with a side-by-side comparison of a virtual production versus a live production. The side-by-side comparison will determine best use cases, ease-of-use/integration on set, visual equality and flexibility; the financial efficiencies; and, most importantly, the final image outputs,” Godinho concluded.

Singapore – Global ad platform Unruly has announced the launch of Tr.ly, a digital creative studio aimed at brands and agencies for the creation of video creative solutions.

Through the Tr.ly platform, brands and agencies using the new in-house service will work with Unruly’s team of creative experts, with years of experience creating ads for screen and media strategy, and will also be given access to the company’s proprietary content testing solutions.

Furthermore, the platform allows advertisers to drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features, available programmatically or through managed service.

“Making sure our clients have all the data they need to ensure their creatives are as engaging as possible has always been a key focus at Unruly. We believe our unique emotional data sets us apart within a cluttered ad tech ecosystem and has meant we’ve been able to give our clients meaningful insights on how to drive greater brand connection to their target audience,” said Alex Khan, group managing director international at Unruly.

The platform was developed in collaboration with adtech Tremor International, hence the name Tr.ly, an amalgamation of the names between Unruly and Tremor International.

According to Les Seifer, vice president for creative at Tremor International, the platform allows “brands to capture audience attention by telling engaging, relevant stories across all screens’ which is done through ‘cost-effective video creation and optimization services that range from turnkey to fully custom, aligned to media goals, audiences and placement types”

“The global pandemic and evolving social and political landscape have created widespread uncertainty across the industry, which means only the most agile and in-touch advertisers will remain a step ahead in 2021 and beyond. Unruly gives advertisers access to unique data that puts them right at the heartbeat of shifting consumer opinion and, supported by our incredible, agile creative team, means they will continue to push out engaging, relevant and emotionally intelligent creative in the face of unprecedented change,” Seifer explained.