Australia – Retail e-commerce company Cashrewards has launched its biggest season marketing campaign, including a new creative that features content queens SketchShe, which will be all delivered end-to-end by its in-house creative team.
Called ‘Happy Dayz’, the campaign aims to celebrate the unique sense of excitement as the nation enters the first key shopping season since the pandemic, with ‘dayz’ referencing the key seasonal shopping days, such as Black Friday, Cyber weekend, Christmas, Boxing Day, and the New Year Sales.
Through the campaign, Cashrewards has tapped SketchShe to bring their signature inventive wit and energy to the creative. It will run across BVOD, YouTube, social, and advertorial, as well as digital display, and outdoor.
Matthew Poulier, Cashrewards’ head of brand, noted that their biggest ever campaign combines with a record media spend to maximize the most important quarter of the year at a time where pent-up demand is at an all-time high.
He further shared that as the nation emerges from lockdown, the ‘Happy Dayz’ campaign taps into the mood of celebration as Australia gears up to celebrate the joy of summer freedom.
“Cashrewards is growing fast with more than one million members geared up to reward our merchant partners for the incredible program of cashback offers they have programmed throughout the key seasonal shopping period. I’m particularly proud of the Cashrewards in-house creative team for delivering such an outstanding campaign from end-to-end,” said Poulier.
During the campaign, shoppers will see brands such as Myer, Big W, Catch, Liquorland, and Booking.com, as well as Expedia, and Bonds, among others, active on the platform.