Australia – Australian cashback network Cashrewards has appointed Jaywing, a marketing and creative agency that is data-driven to handle its acquisition and retention mandate, and intended to improve organic search engine optimization, content production, and link acquisition techniques.
Following an evaluation process, Cashrewards has teamed with Jaywing to pursue its three-year growth goal. The goal is to increase customer acquisition and retention efforts, reinvigorate and optimize Cashrewards’ SEO, and reduce reliance on sponsored acquisition. Jaywing will also be in charge of creating interesting content and improving the performance of the mobile app.
Mitchell Steep, growth lead at Cashrewards said, “We have ambitious plans to maintain our lead in the cashback category and a key element of that is supercharging our SEO and content. Jaywing demonstrated a clear understanding of our objectives and presented solutions that will deliver for the business. Their experience in working with major retail brands including Myer, New Balance and Athena Home Loans and deep UX capabilities were the key reasons why we appointed them. We’re delighted to welcome Jaywing to the Cashrewards agency village, joining Poem who look after PR, brand amplification and social strategy and Zenith Media, who manage our media strategy and planning.”
Meanwhile, Rai Campbell, commercial director at Jaywing, added, “The cashback category is growing rapidly, up 20 percent year on year, but market penetration in Australia remains in single figures compared to other countries such as the US and UK. The potential to attract new members to Cashrewards is significant and with a clear strategic vision and roadmap of success, we look forward to working with the team to deliver on their ambitious plans.”
