Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026.
The initiative spans multiple categories, including fashion, accessories, home décor, collectibles, and lifestyle products, alongside a range of themed activities designed for fans of the character.
First introduced in 1926, Winnie the Pooh has remained a long-standing figure in popular culture, known for stories centred on friendship and optimism, alongside characters such as Piglet, Tigger, Eeyore, Rabbit, and Christopher Robin.
As part of the anniversary campaign, Disney Thailand is working with a range of partners including Makro, MR. D.I.Y., LEGO, RAVIPA, Owndays, and Happy Sunday, among others.
In retail, Makro has launched a “Summer of Happiness” campaign, featuring themed products and in-store promotions running from March 4 to April 28, 2026. Meanwhile, MR. D.I.Y. is set to release a range of merchandise inspired by the characters, with availability across its nationwide stores starting May 2026.
Financial services provider TMBThanachart Bank is also participating through themed debit and credit card designs, alongside digital features such as customised e-slip visuals tied to the campaign.
Home and lifestyle collaborations include collections from Disney Home, Tulip Delight, and TOTO Beddings, featuring décor and bedding products incorporating visual elements from the franchise. In fashion and accessories, brands such as Pick Me Up, RAVIPA, and Mystic Jewelry are introducing apparel and jewellery collections inspired by the characters.
In the collectibles segment, LEGO is releasing a Disney Winnie the Pooh building set consisting of 1,399 pieces and featuring a poseable character model and accessories. Plush toys from Take Toys and themed tech accessories, such as a portable power bank by Dissing, are also part of the broader product lineup.
Additional partner brands, including Owndays and Happy Sunday, are expected to roll out further collections throughout the year as part of the ongoing anniversary activities.
