Tag: Makro
Thailand – CP AXTRA, the operator of wholesaler-retailer Makro and Lotus’s, has signed a Memorandum of Cooperation (MoC) with Ayala Corporation to strengthen mall development and asset management across Makro stores in Thailand. The collaboration brings together CP AXTRA and Ayala’s respective retail...
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026. The initiative spans multiple categories, including...
The three brands saw the highest increases in Ad Awareness — the share of consumers who recall seeing an advertisement from a brand in the past two weeks — based on a four-week moving average measured between 26 September and 25 October 2025.
In a stock disclosure statement, Ayala said that the new entity, M&Co Corporation, is a partnership between ACX Holdings Corporation, a wholly-owned subsidiary of Ayala Corporation, and Makro ROH Company Limited, a subsidiary of CP AXTRA.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)