Tag: Disney
![[Activation] Disney x Gardens by the Bay](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Disney-x-Gardens-by-the-Bay.jpg)
Singapore – Gardens by the Bay has officially unveiled the second edition of Disney Garden of Wonder, transforming Floral Fantasy into an enchanting botanical dreamscape inspired by some of Disney and Pixar’s most beloved stories. Running from 8 June 2026 to 14 March 2027, the immersive showcase features...
Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026. The initiative spans multiple categories, including...
Singapore – Formula 1 and Disney have commenced their partnership with the launch of the “Fuel the Magic”, a region-wide campaign spanning digital content production, merchandise releases and on-ground activations. The collaboration was first announced in 2025, following Formula 1’s partnerships with...
Drawing the line: Major Hollywood studios threaten legal action against ByteDance over viral AI tool
U.S.A. – Hollywood studios including Warner Bros. Discovery, Paramount, Disney, and most recently Netflix are threatening legal action against ByteDance over its newly released AI video generator, Seedance 2.0, citing concerns over copyright infringement. According to the Los Angeles Times, concerns...
United States – The Walt Disney Studios has announced a leadership transition at Lucasfilm, with long-serving president Kathleen Kennedy stepping down after nearly 14 years and returning to full-time producing. Dave Filoni has been named president and chief creative officer, Lucasfilm, while Lynwen...
California, United States — Disney has expanded its advertising ecosystem with new data, AI, and measurement capabilities designed to give brands deeper insight, connected measurement and more effective optimisation across live sports and streaming environments. The company outlined how advanced analytics,...
United States — Disney has welcomed the new year with a new brand campaign celebrating the memories fans create with Disney across a lifetime. The short film, Through Time, centres on Paige and her family as they revisit home videos and reflect on the moments that have shaped their lives, from...
California, United States — The Walt Disney Company and OpenAI have reached a landmark three-year licensing agreement that will bring beloved characters from across Disney’s portfolio to Sora, OpenAI’s short-form generative AI video platform. Under the agreement, Sora will be able to generate short,...
Singapore – Changi Airport and Jewel Changi Airport are giving travellers a reason to linger a little longer this festive season with an enchanting celebration inspired by the Disney Cruise Line. Launching this November 5, the experience transforms the airport into a nautical wonderland where timeless...
United States – Fresh Del Monte Produce is joining forces with Disney’s Zootopia 2 in a global 360° campaign that brings a juicy dose of fun to produce aisles around the world. Ahead of the film’s November 26, 2025 release, over 500 million co-branded banana stickers and pineapple tags are popping up...
