Tag: The Coca-Cola Company
Kuala Lumpur, Malaysia — Fuze Tea is strengthening its connection with Gen Z consumers in Malaysia through the launch of its ‘Don’t Compromise’ campaign, built around the idea that young people should not have to choose between different parts of their identity, passions and ambitions. By reflecting...
![[Original Feature] TDWP APAC Campaigns](https://marketech-apac.com/wp-content/uploads/2026/05/Original-Feature-TDWP-APAC-Campaigns.jpg)
If the original The Devil Wears Prada gave audiences the cerulean monologue, impossible deadlines, and the terrifying glamour of Runway magazine, its sequel is shaping up to be something even bigger: a full-scale branded fashion universe. Luxury, technology, and lifestyle marketers are now all competing...
![[Collaboration] Coke x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/04/Collaboration-Coke-x-TDWP2.jpg)
New York City – Diet Coke has launched a campaign tied to The Devil Wears Prada 2, introducing a custom accessory and short film designed to sit within the franchise’s fashion-driven universe. At the centre of the campaign is the “Canny Pack”, a silver, single-can carrier styled as a fashion accessory. ...
Singapore – The Coca-Cola Company has released a new anthem for the FIFA World Cup 2026, marking its latest music-led campaign tied to the global football tournament. The release forms part of Coca-Cola’s wider marketing efforts leading up to the tournament, for which it has been an official sponsor...
Bangkok, Thailand – The Coca-Cola Company system in Thailand—comprising Thai Namthip, HaadThip, and Coca-Cola Thailand—has opened applications for the Coke Cup U17 Thailand Football Championship 2026 as part of ongoing efforts to engage with and develop young athletes in the country. Organised in collaboration...
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
Hong Kong – Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola, has become a Founding Partner of Kai Tak Sports Park (KTSP), solidifying its commitment to enhancing visitor experiences with refreshing beverage offerings. Coca-Cola in Hong Kong will offer...
These cutting-edge tools, combined with the power of storytelling and real-time customer engagement, have redefined how F&B brands build loyalty and drive growth in today’s fast-paced, tech-savvy world.
The collaboration underscores Coca-Cola’s ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally preferred and strategic cloud and AI platform.
If completed, the proposed acquisition would build on AEV’s portfolio diversification strategy to enter the branded consumer goods space and on CCEP’s successful expansion into the Asia-Pacific region via its acquisition of Coca-Cola Amatil in 2021.
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