Singapore – Dentsu’s B2B creative agency Gyro has announced a new managing director, promoting its regional head of strategy Rhys Taylor to the position.
The new leadership comes as Gyro’s B2B capabilities are merged into the recently announced B2B powerhouse of Dentsu’s data-driven marketing agency Merkle, with four more other B2B companies roped in into the collective.
Taylor was Gyro’s head of strategy for two years since 2018 where he lead the agency’s internal transformation and oversaw its client-facing strategy practice from Singapore. For the new role, he will be reporting to Gyro’s Asia-Pacific CEO Kieran Vye.
Vye said, “Coming into 2020, we were fortunate to have built a stellar team who worked tirelessly to develop new services to ensure our clients were armed with actionable plans, and access to practical resources, keeping them relevant during what turned out to be a year of unprecedented disruptions due to the pandemic.”
In his new role, Taylor will work closely with the existing leadership team which includes Yasmine Mansour, regional head of growth; Rimi Sweis, regional head of media; Francesca Babet, who heads up Singapore operations, and Christine Mills who helms ANZ operations. Together, the team will be at pole position to set the future direction of the business, and further evolve how Gyro value-adds to its client offerings.
Meanwhile, the agency’s strategy practice will be led by Uzma Atcha who joined the business earlier in the year from Singapore-based digital marketing agency Bonsey Jaden.
The new managing director said, “Uzma joined us seven days before our world plunged into lockdown due to the pandemic. Despite the challenges of remote working and isolation, [she] has won the trust of key clients and the camaraderie of her colleagues. I’m excited to see how Uzma brings her experience and ideas to lead the roll-out of Gyro’s Ignition process and Merkle B2B’s LEN5 framework.”
The Ignition Process refers to Gyros’ unique global process which is building strategy around human relevance.
Vye said that amid COVID-19 restrictions, digital adoption, or even the generational changes in the workplace, the agency was able to help clients adjust to such challenges.
“With the leadership team in place, coupled with the launch of Merkle B2B, we are set on redefining what modern marketing looks like in 2021 and beyond,” he said.
The latest to join Gyro’s client roll is global network infrastructure provider CommScope with recent projects for clients Mastercard, Magento Commerce, and Marketo Engage, among others.
