Indonesia – Microlax has partnered with Dentsu Indonesia to launch BuktuPup, a peer-to-peer toilet rental microsite aimed at helping travellers locate and book private restrooms—addressing the ongoing challenge of accessing clean public toilets in tourist areas.
Through the BuktuPup platform, travellers can search for nearby restrooms, view photos, user ratings, and testimonials, and arrange bookings directly with resident hosts via WhatsApp. The microsite also integrates public restroom data from Google Maps to provide broader coverage, making clean toilet access more accessible, including in rural destinations.
The initiative responds to a persistent issue in Indonesia, where clean public toilets—particularly around popular rural tourist sites—are often difficult to find. In addition to supporting travellers, the platform offers local residents an opportunity to earn income by sharing access to their restrooms.
Indra Sugiharto, senior brand manager at Microlax Indonesia, commented, “We know that the general public might feel uncomfortable due to travellers’ constipation while travelling to new, unfamiliar places, which is why we keep finding new ways to connect with existing and new users while solving their problems.”
“With initiatives like BuktuPup, Microlax not only helps travellers find clean restrooms but also lets them have a positive experience with our product on the spot. This new touchpoint makes it easier for people to explore Microlax, understand its benefits, and get the relief they need, right when they need it. It’s all part of our mission as a brand to always make relieving constipation easier,” he added.
Since its pilot phase, the microsite has grown to include 213 toilets across 27 tourist destinations in Indonesia. The initiative has also received recognition within the industry, earning several awards for its creative approach. While developed in partnership with Microlax, the platform serves a broader purpose—providing travellers with accessible, clean restrooms and contributing to more comfortable travel experiences.
Cipta Purnamagiri, creative group head at Dentsu Creative Indonesia, commented, “BuktuPup tackles a universal travel challenge in a fresh, creative way while allowing us to collaborate directly with local communities and creating real benefits for them as well. That spirit of collaboration and insight-driven creativity is what truly brought BuktuPup to life.”
