Indonesia – Leo Burnett Indonesia has launched the inaugural Portfolio Night in Jakarta, offering aspiring young creative talents a unique opportunity to connect and engage with creative leaders from the country’s well-known agencies.
Now in its 21st year, Portfolio Night is a global portfolio review event held in over 70 countries, powered by dedicated host partners in each city. At the Jakarta event, young creatives received in-depth portfolio reviews from industry leaders, gaining valuable advice to boost their creativity and kickstart their careers.
“Never before have young creatives in Indonesia had the chance to meet so many creatives at once and the opportunity to learn from the best. As an agency that supports the industry’s transformation through the development of aspiring creatives, Leo Burnett Indonesia is committed to hosting Portfolio Night, with the ambition that it becomes a major force in shaping the future of creativity in Indonesia,” said Sony Nichani, CEO of Publicis Groupe Indonesia.
Jakarta’s inaugural Portfolio Night brought together creative leaders from top agencies, including Leo Burnett, Accenture Song, TBWA, seleBRasi Kreatif, Dentsu, Jelly Agency, FCB, MullenLowe Lintas, Pinc Group, Inner Circle, Future Creative Network, Moonfolks, Tu7uH Creative Lab, Fortuna, and Gojek. These experts shared invaluable insights with young creatives before voting on their favourite portfolios.
Mudit Trevedi, managing director at Publicis Groupe Indonesia, elaborated, “Jakarta’s advertising industry is relatively young, so there aren’t many opportunities for creative students to interact within the industry and learn from established creatives. By bringing Portfolio Night to Indonesia, Leo Burnett Indonesia hopes to shape a generation of creatives who are passionate about world-class creativity and hungry to make transformative work for the country’s best clients.”
Jakarta’s Portfolio Night, organised by The One Club for Creativity, drew over 75 participants, with Sayid Muhammad earning the top-scoring portfolio. Sayid will advance to Portfolio Night’s global All-Stars program, a virtual competition in January 2025, where All-Stars will compete for a chance to attend The One Club’s Creative Week in New York in May 2025.
Ravi Shanker, chief creative officer at Leo Burnett Indonesia, shared, “Sayid is special. His work demonstrates modern and bold ideas and a non-traditional approach to thinking. The ideas vary from product concepts to gadgets and skins for games, all with powerful insights. Most importantly, his attitude towards learning more, winning more, and doing more makes him a true winner.”
