Singapore – Ogilvy Singapore has joined forces once again with the Cyber Security Agency of Singapore (CSA) to launch a nationwide push for better cyber hygiene with its sixth national cybersecurity campaign, “Stop and Check.”
Launched on September 13, the campaign urges Singaporeans to take a critical “cognitive break” before responding to messages or calls that could be fraudulent.
The ‘necessary pause’ is to combat the rising tide of social engineering scams, which now account for nearly 79% of reported scam cases in Singapore, according to the Singapore Police Force’s 2025 mid-year report.
The campaign was officially unveiled at Waterway Point with a two-day roadshow titled “Cyber Safe in the City,” graced by Minister for Digital Development and Information Josephine Teo.
Designed to reflect familiar urban settings, the activation featured eight interactive zones where visitors could learn safe online behaviours through hands-on experiences.
Reimagined as the face of the initiative is Jaga, a hedgehog mascot originally created by GovTech in 2017.
Now transformed into a 3D character holding a prominent red “STOP” sign, Jaga plays a central role in reminding the public to pause and “Stop and Check” before acting.
He features heavily across the campaign’s physical and digital platforms, including a TV commercial that demonstrates how cybercriminals manipulate emotions to trigger impulsive reactions—until Jaga intervenes.
“This campaign focuses on the paramount importance of a ‘cognitive break’, for everyone to pause, and “Stop and Check”. In addition, we need everyone to adopt good cyber hygiene, to help us stay cyber safe,” said Connie Lee, director of CSA’s communications & engagement division.
Meanwhile, Ogilvy Singapore’s creative lead, Troy Lim, explained that bringing the campaign to life involved turning Jaga into a relatable, reassuring figure.
“Bringing the ‘Stop and Check’ campaign to life has been an incredibly rewarding journey, marrying creative vision with a vital public need,” Lim said.
The immersive roadshow was developed in collaboration with experiential agency Motion: For Impact, which used sensory design to create a cityscape that resonated emotionally across age groups.
“We crafted a space that was approachable and accessible for all ages, bearing in mind families with young children and elderly folks. By applying a distinctly vibrant colour palette, each zone drew people in, sparked their curiosity and encouraged them to learn by doing,” Hajar Manaf, executive producer of Motion: For Impact noted.
The campaign will continue to run through 2026, with planned activations including physical pop-ups, digital content, and outdoor advertising—all reinforcing the core message: pause, think, and ‘Stop and Check.’
