Singapore – The Coca-Cola Company has released a new anthem for the FIFA World Cup 2026, marking its latest music-led campaign tied to the global football tournament.
The release forms part of Coca-Cola’s wider marketing efforts leading up to the tournament, for which it has been an official sponsor since 1978. The track follows previous World Cup campaigns associated with songs such as Wavin’ Flag by K’naan, The World Is Ours by David Correy, and Colors by Jason Derulo.
The track, a reimagined version of Van Halen’s 1980s hit ‘Jump’, features J Balvin and Amber Mark, alongside guitarist Steve Vai and drummer and producer Travis Barker. It was released through Coca-Cola’s music label, Real Thing Records, in partnership with Capitol Records.
“From the football stands to watching at home, everyone knows that moment when emotions are high and you’re jumping for greatness. Partnering with Coca-Cola on their anthem for FIFA World Cup 2026 felt natural—it’s about hype, energy, and creating something that feels real. This song is about celebrating life and living in the moment,” said J Balvin.
Amber Mark also commented, “Being able to honor the original while bringing a modern perspective was incredibly special. I’m excited to be part of a track that connects past and present in such an uplifting, powerful way, and I hope fans feel that energy for years to come.”
On the other hand, Joshua Burke, head of global music and culture marketing at The Coca-Cola Company, shared, “Being a football fan means feeling everything at full volume—the joy, the heartbreak, and the hope that keeps you coming back. ‘JUMP’ captures those shared highs and lows that unite fans everywhere.”
He added, “Coca-Cola and the FIFA World Cup have always brought people together, and we wanted this track to feel like that moment when millions of fans are singing the same feeling at once.”
Moreover, the updated version also incorporates contemporary production elements while retaining recognisable components of the original track. It was first previewed in Coca-Cola’s ‘Bubbling Up’ campaign, which launched in January 2026.
An accompanying music video, directed and designed by McFlyy, premiered on MTV Live, MTVU, and digital billboards in Times Square. The video features animated representations of the artists, as well as an appearance from Lamine Yamal.
The release coincides with the build-up to the FIFA World Cup 2026, and reflects Coca-Cola’s continued use of music collaborations as part of its global marketing strategy.
