Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung.
The “Meet on 2.14: Together, Share Your Heartfelt Wishes with Coca-Cola” campaign at Ocean Terminal Deck, Harbour City, featured a series of festive events. It began with limited-edition packaging showcasing a fireworks design, followed by a lucky draw where winners enjoyed poon choi and a fireworks display aboard a vessel. The grand finale marked Hong Kong’s first-ever Coca-Cola drone show and the city’s first 600-drone performance launched from a barge on Victoria Harbour.
The drone show opened with 600 drones forming the iconic Coca-Cola® bottle, simulating a drink being poured into a glass. The display transitioned into scenes of local dining traditions, including fish balls, siu mai, hotpot gatherings, and celebratory toasts—evoking memories of shared meals and festive reunions. Actor and singer Louis Cheung narrated the performance, highlighting the joy of togetherness during family gatherings.
The show continued with the drones forming a globe and the red “福” (blessing) character, symbolising well-wishes for the new year. The finale featured a fireworks pattern inspired by Coca-Cola’s limited-edition Chinese New Year packaging, accompanied by the slogan “Blooming Blessings, Together Always” (綻放祝福 年一在起).
Distinguished guests at Coca-Cola’s drone show included Sally Cheng Wai Lee, senior frontline marketing director for Hong Kong, Taiwan, Macau, and Mongolia at Coca-Cola China Limited; Lily Chu Wai Shan, sales & marketing director at Swire Coca-Cola Hong Kong Limited; and Kitman Tang, executive director at Macau Coca-Cola Beverage Co. Ltd.
Alongside the drone show, Coca-Cola opened two limited-time installations at the “Blooming Blessings” check-in spots at Harbour City Ocean Terminal Deck. Visitors can create personalised blessing videos and take photos at the themed spots.
