Singapore – Coca-Cola is launching live activations for its customers in Singapore to celebrate the Chinese New Year, fronted by huge LED fireworks displays.
Coca-Cola’s ‘Chinese New Year Live Experience’ runs from January 24 to February 2, 2025 in Orchard Road.
A series of activities await participants at the event, including a digital fireworks display derived from their wishes. In this activity, participants answer a question to customise the fireworks on the LED screen.
Participants can also discover their zodiac forecast for 2025 through an interactive digital aura reading and explore the Coca-Cola booth to get a chance to win various items.
As part of the Chinese New Year celebration, Coca-Cola has revealed the new song ‘HUAT’S UP’ made in collaboration with media companies SGAG and MGAG! The upbeat song integrates humour to capture the personalities of the brands.
The music video, featuring popular artists, centers on relatable Gen Z experience during the festive season, such as forgetting relatives’ names and getting personal questions from them.
Additionally, Coca-Cola has released limited-edition can designs bearing the symbol of prosperity and wealth. It is also designed with pine trees to symbolise strength and peaches for longevity along with other symbols.
The limited-edition packaging is available in supermarkets, convenience stores, and e-commerce platforms in Singapore.
“From family dinners to heartfelt moments, Coca-Cola recognises Chinese New Year as a time for community, sharing love and for expressing gratitude. As we honour the traditions that unite us, through fireworks, a symbol of celebration and positivity central to the tradition, we hope to spread not only joy and the bonds between loved ones, but heartfelt blessings to all. Here’s to celebrating Coca-Cola Real MagicTM and the power of togetherness this festive season!” Amanda Lin, franchise operations director at SIMA, commented.
“Coca-Cola has been celebrating moments of joy and connection in Singapore for over 80 years, and this Chinese New Year, we aim to bring communities together to celebrate Coca-Cola Real Magic® and the power of Togetherness. We invite everyone to join us in creating unforgettable memories and embracing the blessings of the season,” Lin added.
