Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026.
Rolling out across more than 40 markets, the digital-first campaign recognises the intense rituals, traditions and match-day routines that unite football fans around the world.
At the core of the campaign is the belief that football fandom extends beyond the match itself, celebrating the rituals, traditions and emotional investment that fans bring to every game.
The campaign film showcases fan rituals from around the world, with scenes including fans blessing televisions before matches, painting faces in team colours, sharing late-night viewing sessions and taking part in acts of devotion that have become part of football culture — highlighting the passion and devotion that unite football supporters.
By spotlighting these moments, CLEAR Men positions football fandom as an intense and deeply personal experience, where fans share the same anticipation, excitement, nerves, and celebrations as the players on the pitch.
“CLEAR Men has a role to play in those rituals too, helping fans show up confident and free from distractions like dandruff, so they can enjoy it to the fullest and focus on supporting their teams all the way,” said Axel Didon and Janath Gamage, Creative Directors at Ogilvy Singapore.
The campaign, launched globally on 9 June, will run throughout the FIFA World Cup 2026 across digital, television, social media and in-store channels, with activations designed to deepen fan engagement during the tournament.
“By helping keep the scalp fresh and free from distractions, CLEAR helps fans stay focused on what matters most throughout every match. That is what makes CLEAR a true matchday partner,” said Rohit Pathak, Global Vice President at CLEAR.
As part of the campaign, fans will also have opportunities to participate in promotional activities and experiences inspired by the world’s biggest football event, including chances to unlock exclusive rewards and football-related prizes such as the coveted CLEAR Men FIFA World Cup 2026 Golden Bottle, and a trip to the FIFA World Cup 2026.
With ‘Make Your World Cup Legendary,’ CLEAR Men is tapping into the passion and culture surrounding football fandom, celebrating the supporters whose rituals, traditions and unwavering dedication help make every World Cup memorable.
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