Kuala Lumpur, Malaysia – Chariot Agency has joined as a partner collaborator for the Selangor International Pickleball Tournament 2025, which happened on May 10-12 and saw elite pickleball players joining from over 10 countries, including the USA, China, Vietnam, India, and the Philippines.
Organised by the Subang Jaya Pickleball Club and MyPickleball, and sponsored by JW Pacific Express, the event marked a significant step in cementing pickleball’s presence in the region.
Sanctioned and supported by MPP MBSJ, Selangor Pickleball Association, and the Malaysia Pickleball Association, this tournament blended top-tier athleticism with community passion. With Chariot Agency as the Partner Collaborator, the event was elevated with a dynamic brand presence, sharp storytelling, and a regional reach that signals big potential ahead.
Also adding star power to the event were national athletes from across disciplines badminton legends Koo Kien Keat and Chan Peng Soon, footballers Intan Serah and Steffi Sarge Kaur, and field hockey icons Dato’ Mirnawan Nawawi and Keevan Raj underscoring pickleball’s broadening appeal.
Adrian Cheah, managing director of Chariot Agency, said, “Pickleball isn’t just a passing trend. It’s being recognised, taught, and supported by the relevant ministries in Malaysia. The infrastructure is building. The talent is growing. For brands looking to get in early on a sport that offers scale, inclusivity, and strong community roots, this is the time to take it seriously. It’s here to stay.”
As the lead creative agency behind the tournament’s identity and communication strategy, Chariot Agency is firmly positioned at the forefront of pickleball sport advertising in Southeast Asia. With a proven ability to shape narratives and build value around emerging sports, Chariot continues to push boundaries for brands that want to make a meaningful impact.
