Kuala Lumpur, Malaysia – Chariot has retained its role as global social media agency for virtual reality (VR) technology brand PICO, following a competitive pitch held earlier this year. The win extends a growing partnership now entering its third year, as PICO continues its push to expand brand influence and deepen engagement across international markets.
The two-way pitch culminated in Chariot securing the renewed mandate for 2025. This marks another significant milestone in a relationship that first began in 2023, when Chariot was selected as PICO’s global social agency for the first time.
As part of the renewed scope, Chariot will continue to lead content planning, community building, and data-driven analysis across PICO’s global social media platforms, including X (formerly Twitter), Instagram, Facebook, and TikTok.
PICO is a VR technology brand established and developed in 2015 by ByteDance, known for pushing boundaries in immersive tech through high-quality content and innovative experiences. In 2025, PICO is set to amplify its presence in key overseas markets such as Germany, the UK, France, Italy, Spain, China, Japan, South Korea, Malaysia, amongst others.
Adrian Cheah, managing director at Chariot, said, “We’ve built a strong foundation of storytelling and community with PICO. The next phase is all about deepening impact. From emerging markets to core territories, our focus is on making PICO’s vision of VR a more immersive and inclusive experience for everyone.”
The renewed partnership reflects a shared ambition to accelerate global visibility for PICO, and to solidify its role as a leader in shaping the future of virtual reality.
