Singapore – Food manufacturing company Kellogg’s has appointed digital content agency Greenpark as its regional social media partner in Southeast Asia. The partnership aims to accelerate Kellogg’s presence in the region, specifically in Indonesia, Malaysia, Singapore, Thailand, and the Philippines.
As Kellogg’s partner, Greenpark will execute engagement strategies that blend the brand’s global vision with localisation. While ensuring brand consistency, the agency also considers local preferences and cultural nuances in its approach.
The agency, leveraging market insights and expertise, aims to deliver impactful campaigns for Kellogg’s. Greenpark’s campaign strategies will be aimed at millennial moms and families, highlighting Kellogg’s health benefits alongside its taste.
As part of the partnership, Greenpark will also optimise its data-driven campaigns and integrate the audience’s search behaviour insights.
“Winning key accounts like Kellogg’s is a fantastic start to the year! I’m incredibly proud of the team. This success underscores our deep understanding of the evolving search landscape and our ability to create impactful content that resonates with consumers. We’re committed to delivering value by crafting content that truly matters and drives results for our clients,” Fe Husaint, managing director at Greenpark APAC, commented.
“I want to express my sincere gratitude to the Greenpark team. Despite facing holiday constraints and a tight deadline to launch in 2025, they delivered exceptional work with incredible speed and depth. This account ventured into new territory for Greenpark, yet their insights and understanding were profound. The team grasped our long-term vision for Southeast Asia with remarkable clarity and presented highly relevant solutions—exceeding our expectations,” Jessa Rena, Kellogg’s commercial lead, said.
