Kuala Lumpur, Malaysia – Sticky Rice, a social-first agency under Trapper Group, has achieved two significant wins: the regional social media mandates for Kia APAC, the automotive brand represented by their master agency, Innocean Malaysia, and Emborg, a food company.
The agency has been entrusted with providing a comprehensive suite of social media services for both brands across the ASEAN region. These strategic victories highlight Sticky Rice’s proficiency in delivering innovative, data-driven social media solutions that foster brand growth and enhance audience engagement across the diverse cultures and countries within ASEAN.
The regional wins with Kia and Emborg highlight Sticky Rice’s ability to adapt to diverse industries, from automotive to FMCG, across a variety of different countries in Asia, while maintaining a relentless focus on storytelling and audience connection.
Janice Wee, business growth director at Sticky Rice, said, “Social media isn’t just about posting content—it’s about sparking conversations, building communities, and turning engagement into tangible results. Kia APAC and Emborg represent two very different but equally exciting challenges. For Kia APAC, we’ll be leveraging social to amplify their innovation in mobility, while for Emborg, we’re crafting a strategy that highlights their dairy expertise, wide portfolio of quality and nutritious products, and how these products make everyday cooking tastier and easier for families. Tackling the nuances of consumers in Malaysia and across the ASEAN markets is an exciting challenge and our team thrives on this kind of variety, proving that a tailored, insight-led, data-driven approach always wins.”
She added, “Winning Kia APAC and Emborg isn’t just a milestone—it’s validation that our social-first philosophy works. Brands today need more than a content calendar; they need a partner who understands the algorithms, the audience psychology, and the art of turning engagement into loyalty. That’s where we excel. And this is just the beginning—we’re ready to engineer growth for every bold brand seeking to dominate social.”
